Hks. Identityworks - Tony Spaeth, Identity Consultant corporate identity and corporate brand building. Crush + Lovely. Home - VYRE. Andrew Sabatier - Brand Identity Designer. Logo Design & Corporate Identity Portfolio - LogoOrange.com. Logo Design & Branding Trends 2009. If there is one big no-no in graphic design, it is using complex geometrical shapes with a full color spectrum to create a logo. As to whether the capability to fax a logo is good or bad does not matter. This argument could persist through the years but one thing is certain: this complex geometry will be here for awhile. When this 80s trend first came out, it was a way of capturing the consumer's attention. The purpose was to design something completely different, regardless of costs. Designers will not spare any effort; they will use their turbo-charged Macs to prove that in today's over-saturated market, they have carte-blanche to attract the attention of consumers.
For years, monster-like geometrical logos have been used by aggressive and self-centered companies to shout, instead of politely introduce, their industry presence. There's a certain irony about using a full color spectrum for these creations. There's a chance of course that this may not thrive and be adopted widely. United designers network. Das Logodesign Portal! - Logodesign einfach erklärt!