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Marketing to Millennials

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Millennials. Americans are moving at historically low rates, in part because Millennials are staying put Americans are moving at the lowest rate on record, and recently released Census Bureau data show that a primary reason is that Millennials are moving significantly less than earlier generations of young adults.


More than a million Millennials are becoming moms each year Some 1.3 million Millennial women gave birth for the first time in 2015, raising the total number of Millennial moms to more than 16 million. Reaching Millennials With Social Media: New Research : Social Media Examiner. The Psychology of Successful Marketing to Millennials. The USA is home to 87.5 million Millennials (ages 18 to 29).

The Psychology of Successful Marketing to Millennials

In comparison, 83.7 million Americans fall under the “generation X” category (30 to 49-year-olds), whereas the number of baby boomers (aged 50 years and older) is 66.4 million. In the infographic below, the University of Southern California’s Online Master of Science in Applied Psychology program took a closer look at the psychology marketers must leverage in order to successfully market to this growing demographic in America.

Fluent MarketingtoMillennials 2016. Six Things That Weren't True About Millennials in 2016… - eMarketer. No. 1.

Six Things That Weren't True About Millennials in 2016… - eMarketer

Millennials Will Never Become Homeowners. Not true! The notion has been that millennials will cluster in center cities, where their sharing-economy mentality and their financial challenges will combine to make them lifelong renters. The reality is that a large majority of the older millennials have already become homeowners. In a Navient survey in May, 71% of the 31- to 33-year-olds and the same percentage of those ages 34 to 35 already owned a house or condo. No. 2. The millennial generation shaking up the workplace rules.

Virgin Group recently held what it called "a corporate day" asking its employees to behave in the way many traditional firms require - for just one day.

The millennial generation shaking up the workplace rules

Staff had to wear formal business wear, arrive at 9am, use the titles Mr and Mrs, couldn't look at social media and weren't allowed to make personal calls. "It was a horrible experience for everybody," says Sir Richard Branson, one of the UK's best-known and wealthiest entrepreneurs. The purpose of the exercise, he says, was to give its people "a taste of what a lot of the world is still run like". As founder of the firm, which has gone from a mail order record company to having businesses in telecoms, travel and financial services, Sir Richard himself has never followed a conventional path to business success. Curalate Marketing to Millennials 2015. For Millennials, Use of Technology Just as Important as Brand Name, Study Finds - CMO Today. Omnichannel Strategy Essential for Millennial Marketing – Annalect. How Millennials Use, or Don't Use, Social for Shopping.

Adult millennials in the US are the ones who put social media on the map.

How Millennials Use, or Don't Use, Social for Shopping

Millenial Moms Whitepaper. Luth Research Dawn of a Social Media Trend whitepaper. 6 Ways to Appeal to Millennials in Your End of Year Fundraising Efforts - Third Sector Today. It’s that “End of Year Fundraising Campaign” time!

6 Ways to Appeal to Millennials in Your End of Year Fundraising Efforts - Third Sector Today

Millennials in Adulthood. Detached from Institutions, Networked with Friends The Millennial generation is forging a distinctive path into adulthood.

Millennials in Adulthood

Now ranging in age from 18 to 33, they are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future. They are also America’s most racially diverse generation. How to Reach US Female Millennials—It's Not Easy. US millennial women make up a huge group that is almost impossible to characterize.

How to Reach US Female Millennials—It's Not Easy

For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before, according to a new eMarketer report, “Millennial Women: How Their Social Network Usage, Shopping Habits and Personal Finances Add Up.” Nevertheless, in interviews with eMarketer, executives at a variety of marketing and media companies suggested some broad ideas for addressing US millennial females. Don’t play the “generation gap” card. “The press constantly pits and positions generations against each other, but that doesn’t resonate with millennials,” said Victoria Draper, director of consumer analytics and research at AOL. Understanding Global Millennials: Summary of Findings from Expanded G… How Music is an Effective Millennial Marketing Tool. Today, millennials make up 25% of the U.S. population (that’s 77 million people), and their economic spending power is $1.3 trillion dollars, according to PTTOW.

How Music is an Effective Millennial Marketing Tool

In order to sell millennials on a product, concept or service, marketers have to connect with them on an emotional level that aligns with their complex value sets surrounding socioeconomic conditions and new cultural norms. In the past decade, one of the most helpful tools used to address the nonlinear path to connecting with this demographic has been music. Music is powerful Music is powerful because it is content, and it stimulates social interaction and drives loyalty. Disruptive streaming technologies and the onset of multi-screen user behavior have forced drastic shifts in the use of music as a marketing tool by music labels, entertainment companies and brands across multiple consumer categories. MarketStrategies Marketing-to-Millennials Report June 2014.

Millennials & Social Media [Infographic] Still wondering how to talk to Millennials?

Millennials & Social Media [Infographic]

Unfortunately, this is not parental advice! However, if your brand needs to understand more about what to say, where to say it and where to listen to Millennials, read on! At Market Strategies International, we make it a habit to listen closely to our clients to find out what’s on their minds and to help answer the questions that are keeping them awake at night. As marketing and brand teams embark on their strategic planning process for 2015, many clients have asked us to provide best practices for targeting and connecting with the largest generation in American history. Today’s Marketing Lesson: How 5 Brands Are Winning With Millennials. Popular Today in Business: All Popular Articles It’s no secret that millennials have the purchasing power to skyrocket a brand’s success.

But reaching them is not easy. According to Business Insider, millennials will influence 30 percent of the retail sales market by 2020. And while many struggle with targeting this group effectively, some brands have become great models of success when it comes to capturing their attention. Why 3M's Marketing Sticks with Millennials and DIY'ers. 3M has always been known as one of America's most innovative companies. In its 112-year history, the consumer packaged goods giant has introduced a variety of consumer and business-facing products. Some you've probably heard of, like Post-it notes and Scotch tape. Others you might not be as familiar with, like the first hypoallergenic surgical tape (invented by 3M in 1960) or the now ubiquitous Thinsulate thermal insulation, designed by the company in 1979.

Those are just four of 3M's 50,000+ product lines. The Millennial Impact. 2013 Millennial Impact Research. 2014 Millennial Impact Research. For the 2014 Millennial Impact Report, Achieve focused the research on how Millennials engage with their companies. We gathered information from an online survey distributed to Millennials through several corporate research partners. The Report provides research, examples, and takeaways for companies looking to inspire and connect with the next generation workforce. WSJ - Talking Philanthropy w/Millennials. 2014 Millennial Impact Report Achieve. What Millennials Really Want From Your Nonprofit’s Website. The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation Y. They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen Y and nonprofit organizations.

The 2013 report was no exception. The 2013 Millennial Impact Report shows that "Millennials aren’t interested in structures, institutions, and organizations, but rather in the people they help and the issues they support.” Meet the Millennials: The Consumers to Change It All. Jamie Gailewicz oversees the Bailey Brand Consulting Client Services team, where he is involved in the ongoing management of clients, delivering sound strategies and inventive solutions. Do Millennials Watch Online Videos Differently? YouTube Insights, Q1 2014. What Your Nonprofit Can Do to Engage Millennials. Why Online Reviews Matter to Millennial Travelers. Skift’s trend report, “The Rise of the Millennial Traveler” launched earlier this month. It is based on interviews with hotels, tourism boards, booking sites and various professionals discussing Millennial travel behaviors.

Below is an extract, get the full report here. According to the hotel booking site, and hospitality reputation management company ReviewPro, Millennials/Gen Y rely on user-generated peer reviews to help make their travel booking decisions much more than older generations. They also explained the reasons and motivations behind that behavioral trend with Skift. Pew Research Millennial Report. Adroit Millennials Brand Loyalty Study FINAL 03 12 14. The Sweet, Funny, Listy Ways of Getting Millennials to Love You. Their lives are tough, so they want content that's funny and optimistic. They're young but already nostalgic.

They're naturally engaged and will quickly share your best work. They'll fight with you on occasion. Three Strategies for Marketing to Millennial Women. 4 Ways That Brands Can Appeal To Millennials On Social Media [INFOGRAPHIC] When in Rome... (Marketing to Millennials) Millennials' Social Media Posts Influence Peers to Buy New Products. IpsosCT & Crowdtap Research on Millennials_March2014. The Rise of the Millennials. Social Commerce. Conducted By: Nora Ganim Barnes, Ava M.