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IHuS Research

At IHuS, we deliver effective and economic business solutions with our quality research, social media, consultancy, and content writing services.

What You Should Know About SEO: Keyword Research. Whenever you discuss digital marketing, Search Engine Optimisation (SEO) is bound to come up at some time.

What You Should Know About SEO: Keyword Research

More specifically, you will be told how it is the best thing for your business. In truth, what a website can do for your business is a function of several parameters outside the realm of optimisation. But there is no ambiguity over how SEO helps you optimise your website for the various search engines so that your web pages show up at the top of the search results page. This, in turn, brings organic traffic to your website, which is one of the parameters that affect the success of a website.

In the simplest scenario, it can help you sell your products or services to these visitors. SEO uses a focussed approach to obtain results. Keyword research forms an integral part of SEO, achieved with thorough keyword analyses. When you hire their services, SEO experts will first find out the keywords for which your website is already ranking high. 4 Ways to Improve Your Website Traffic and Customer Experience. While most webmasters tend to see the bigger picture, there has been a disturbing trend of late where customer experience and usability have taken a backseat to traffic stats.

4 Ways to Improve Your Website Traffic and Customer Experience

Ranking high on the Search Engine Results Page (SERPs) is a crucial aspect of a successful website but it says little about a customer’s experience. Consequently, businesses have to spend a lot of resources in their SEO and SMM efforts in spite of high traffic, simply because their customers are not a part of the digital marketing chain. All visitors to your website are your potential customers. A good experience raises the chances of conversion. An important thing to consider is what visitors actually do when they visit your website. If you own a website, it is important to convert your visitors into leads and later, buyers. Digital Marketing Firm. Digital marketing should be the most essential element in your business plan if you want to increase your revenues without too much effort.

Digital Marketing Firm

A well designed and executed digital marketing approach can work wonders for your business–from increasing your brand recognition to pushing your sales graph on an upward trajectory. There are various aspects to digital marketing but the primary components are search engine optimisation (SEO) and social media marketing (SMM) or social media optimisation (SMO). Other parts include content marketing, inbound and outbound marketing, press releases management, email marketing, pay-per-click, affiliate marketing, and online reputation management (ORM). SEO Services Firm. Our search engine optimisation or SEO services can form a part of a larger content strategy solution, offered as a part of our digital marketing services (with Social Media Marketing or SMM) or simply provided as a one-off solution.

SEO Services Firm

The services are custom designed based on client requirements and the end-results desired. This approach allows us to provide solutions that achieve the desired results without going overboard on our client’s budget. We take care of all aspects from defining relevant keywords through keyword analysis, competitor and industry research, and site structure optimisation to article and blog submission, social bookmarking, to even video marketing. Choosing Quality Over Web Spam – A Digital Marketer’s Prerogative.

After a tease in October, Google announced the impending launch of their Mobile-first indexing update in November 2016.

Choosing Quality Over Web Spam – A Digital Marketer’s Prerogative

But even this late into the first half of 2017, the update has not been officially launched. Now that Android has overtaken MS Windows as the single most popular operating system in the world, this delay seems even more puzzling. Did Google jump the gun? The short answer – No. The long answer can be started by stating that Google intends to give webmasters, digital marketers, and SEO and SMO experts more time to prepare for the inevitable mobile indexing launch. IHuS. The Changing Face of Social Media Marketing. Social media has become the new marketing frontier.

The Changing Face of Social Media Marketing

Every major organisation wants a strong social media presence and social media management companies play an important role in getting them there. Several social media management and content writing companies in India specialise in promoting businesses online through various outlets such as Twitter, Facebook, WhatsApp, Snapchat, etc. How Good Content Can Boost A Company’s Image. •Good content creates a ripple effect.

How Good Content Can Boost A Company’s Image

Any single article may be tagged and shared by one person with another. But attractive and powerful content is shared, retweeted, and forwarded more often. This is the easiest and most effective way of getting your message out to a large audience. These do not always need to be promotional material. Some of the best SMO results come from heartfelt stories, jokes, humorous anecdotes, etc.

•The internet has become the most accessible form of communication. Tips for Writing Good Quality SEO and SMO Content. Search Engine Optimisation and Social Media Optimisation are important aspects of digital marketing.

Tips for Writing Good Quality SEO and SMO Content

They have become the tools through which businesses maintain a strong online presence. The search engine presence of a company determines its place in the country’s (or even the world’s) business arena. Importance of Social Media Management And Marketing. Social media, also known as alternate media, is a growing platform for marketing.

Importance of Social Media Management And Marketing

Content Writing Firm In India. Social Media Management and Its Importance in Business. Social media–the name itself is a catch-all term for websites that may provide radically different online interaction actions.

Social Media Management and Its Importance in Business

For instance, Twitter is a social media platform designed to let people share, in 140 characters, their views, opinions, or updates with other people, primarily their followers. Facebook, in contrast to Twitter, is a full-fledged social networking site that allows people to share updates with others and join events and variety of other activities. What are the Content Writing Services Available in India? Quite a few companies in India offer content writing services. Some cater to generic market categories such as SEO or e-commerce, while others cater to more niche sectors like finance, IT or legal.

The more expert players can cater to all market segments as well as niche sectors. Professional Business Research Services. We offer customised business research, from brief company profiles to deep-dive industry research pieces. We understand that company and industry research is a specialised field that requires ample input of time and resources. Though businesses can devote their internal resources to get such research done, it makes better sense to outsource the work to specialists like us who can get the work done faster and more economically. Moreover, specific industries such as banking and financial services which require such research on a regular basis will find it more cost effective to outsource the work to us as we are able to deliver the output on time and with the quality required.

Our research services are distinguished by the quality of their output and the clarity of their insights. The results we provide are based on actual data supplemented by well-defined ideas that help you make optimal use of the information. You may use the Hello! Operational Consultancy Services Firm. We provide consultancy services to small and medium businesses. We understand that these businesses have their own unique challenges which prevent most of them from growing rapidly or steadily – if at all! We have seen such organisations regularly suffer from limited factual information compounded by a disturbing lack of clarity on options available. This in turn, hampers them from taking crucial business decisions which adversely affects their growth.

These small and medium businesses are generally helmed by entrepreneurs who are experts in their respective fields but are constrained by the obvious lack of time to do the numerously multiple things needed to run the business. Moreover, the general lack of a proper organisation structure or employee policies discourage employees who prefer to seek employment elsewhere. Social Media Management And Monitoring Solutions. As you obviously know, social media has irreversibly left behind the traditional forms of people engagement.

Nowadays, all businesses must have a presence in this space if they want to build and / or grow their brand image. However, like any new field that captures public imagination, the mad and headlong rush by everyone to adopt social media and not be left behind has resulted in all-around confusion. Businesses are generally not aware of what they are doing, why they are doing it, how they are doing it and how effective are their doings in this space. This is where we come in. We help companies optimise their social media performance, track it and get the results they want. How to Create Good Content for Marketing for Smartphone Users in 2017. More users access online content on their phone rather than for large screen devices like a PC or laptop.

Industry experts have been saying this for years. Yet, somehow, it does not seem to have produced the desired results. Many web managers and content marketers seem to be at a loss when asked about the subject. Changing technology seems to always be a step ahead of their best efforts. But creating good content for mobile users is not hard. One of the major problems simply seems to be the website’s design. Strong Foundation: Start off by ensuring that the website’s code can produce the desired results and layout on any device.

Content Writing Services in India. We create precise, concise and lucid content. Good Content Writing Firms in India. Content writing, in simple words, is the process of writing and producing engaging content on any given topic. In most cases, such written material is in the form of a blog, article, or website content and published online. It may also be issued in a newspaper, magazine, or other forms of print media, though technically, that is copywriting. The two terms are often used interchangeably but purists still prefer to keep them distinct. Digital Marketing: Time to Rethink Your Digital Marketing Strategy. Content Writing Services. IHuS. SMO Marketing and Advertising Services. Content Writing Firm. Content Writing Services in India. Ihus Research. Social Media Managment Firm In India.

Content Writing Firm.