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This post is made possible by Microsoft BizSpark as a new part of the Spark of Genius series that focuses on a new and innovative startup each day. Every Thursday, the program focuses on startups within the BizSpark program and what they’re doing to grow. Yammer is the enterprise social network that launched in September 2008.
How Yammer Won Over 80% of the Fortune 500
Here at the DEMO conference in Santa Clara, VentureBeat’s Matt Marshall asked Twitter founder Jack Dorsey about his regrets, “What can the 67 companies here learn [from your experiences with Twitter]?” Marshall asked. Dorsey, who is still Chairman of Twitter, put context around his answers, “Twitter has some interesting scaling issues, massive spike around an event” and then went on to bring up the following more relatable points . We were a company built around communications, but we weren’t communicating with our users, not letting them know why we were going down. Once we started blogging about it, we engaged users.
Jack Dorsey On Square, Entrepreneurship and Twitter’s Mistakes
While the new design of Twitter.com itself is big news, just as big is what it means for the Twitter ecosystem. I’m not talking about the third-party clients that have similar features to the ones Twitter just rolled out, but rather the partners that Twitter is (or is not) working with to bring more content directly into their environment. Specifically, I’m talking about Twitter’s initial 16 partners: Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog, and YouTube. Each of these services now has content which can be viewed directly from Twitter.com — potentially taking pageviews away each of them. Why on Earth would they agree to that?
Twitter’s New Mini Platform: The Right-Side Pane
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Our service allows you to find all the tweets that contain a specific term or phrase - be it a person, a domain name, or any phrase in general. Just enter the intended key phrase as your search query and press "Search!".
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