Jonah Lehrer: Fostering Creativity And Imagination In The Workplace. Beethoven would try as many as 70 different versions of a musical phrase before settling on the right one.
But other great ideas seem to come out of the blue. Bob Dylan, for example, came up with the lyrics to the chorus for "Like a Rolling Stone" soon after telling his manager that he was creatively exhausted and ready to bail from the music industry.
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