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How can free Facebook Live help you to engage your audience. As one of my readers you are probably already sure about how video content is responsible of most of the engagement nowadays.
I advice you to check some global traffic and Facebook Live statistics in case of being interesting in learning more about the huge impact that streaming and video platforms have today. In fact, Youtube has become the second most used search engine worldwide! One of the most important updates of Facebook on last years has been the interesting and free live streaming tool. How to plan a quality content strategy? - Ade Camilleri.
Probably there is no need of mentioning again that “Content is King” that is nowadays clear on most of marketers minds.
Google rewards all that inspiring, unique, fresh and relevant content out of its bots, so creating quality content is definitely a main concern within all kind of Marketing Departments. However, besides it takes time, so money, a lot of people keep thinking about the “publishing” part more than the “quality” one. What is Brand Marketing and how important is? - Ade Camilleri. There is quite a lot of controversial when people talk about Brand Marketing or “Branding”, and that´s not too strange actually given the complexity of this specific concept which includes the whole communication of a company or individual.
Within a Marketing and Advertising Thorough Strategy, there is, a lot of times, a strong emphasis in building a great brand reputation through every channel and action that is used or takes place. Branding can survive forever if comes from the properly performance, or can be deeply damaged overnight by something as simple as a twit. The goal of this dedicated communication purpose is printing the brand on audience´s brains as a concept, associated with a positive rating feeling or with a solution or answer.
5 ways to increase traffic through Social Media - Ade Camilleri. Sometimes there is some controversial talking about the real impact of social media over the conversion funnel.
Do companies need social media just as a necessary communication channel nowadays or as a real factor in order to acquire new customers, do they increase their website traffic, both? Everyone can have different points about the topic, however, it is commonly accepted that a professional Marketing Strategy, including digital perspective, begins with a deep company, market and competitors research, beside the corresponding aims and tactics that will be settle. Regarding to this, it could be said that there cannot be a rule that works for every product or market, but anyway, today, there are just a few companies in the world that consider that investing in Social Media presence is a bad idea, according to how people express or look for stuff over Facebook, Twitter, Instagram… 1. Focus On SEO. 5 Awesome Free Stock Photo Websites - Ade Camilleri.
One of the essentials concerns of publishing content, in order of making your articles more visual, which is something extremely necessary nowadays, is adding some photo or video to your texts.
The trouble sometimes is using copyright free files, that are usually under payment requirements. Fortunately there are some free platforms on Internet where you can get plenty of graphic elements, or even creating yours just by being a member of the community. Apart of some well known platforms like Canvas or Genial.ly, here there are some platforms to get free photos that you can use for your content, some of them under special terms. Marketers No Longer Incorporate Mobile Apps into their Campaigns. Who could have thought that mobile apps won’t make the cut into 2017 online marketing trends list?
While mobile responsive pages is still a huge thing to work on right now (thanks to Google AMP project), mobile applications are simply… dated. Marketeers will agree that creating mobile app cuts quite a big portion of the marketing budget and now, thanks to the study Episerver conveyed, it is clearly seen, mobile apps are definitely not worth it. Total of two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, reveals the new State of Digital Commerce report, launched today by Episerver. 4 Growth Hacking Strategies That Work Like Magic - Ade Camilleri Marketing News.
It’s no secret that in order to be successful in online marketing, you simply must have a well visited website.
In order to do that, you have be visible to Google and anyone that searches on it. That’s how not so long ago, new profession was born – SEO (Search Engine Optimization). If 5 years back it was stil reletively new, now, no busines can evolve without it. Many companies take the wrong approach when it comes to SEO and does not implement well. However, SEO is highly technical and has to be done with care. How can Marketers Become Better Artists? - Ade Camilleri Marketing News. At first glance, it might seem that marketers and artists don’t have a lot in common.
The former promotes or sells products while the latter portrays the world as they see it. But here’s the link: both are keen observers of people. Just as a painter doesn’t rely on one colour to bring their work to life, marketers must use multiple datasets to create a detailed canvas of their own. How Luxury Brands can Succeed on Pinterest - Ade Camilleri Marketing News.
Pinterest is a platform designed specifally for women (80% of users are women) but frankly we are conviced that Pinterest is a hidden treasure that does not receive nearly enough attention.
What really differenciates Pinterest from other social platforms is solid, loyal customer base. Pinterest is definitely aware of its unique position in the market and knows how to use their strenghts agains others platforms, e.g. Facebook. A catalogue of ideas, Pinterest differs significantly from other social platforms as a place where users primarily go to search and gather inspiration – rather than communicate with peers. In fact, according to recent data from Mary Meeker, 55% of people say Pinterest is a place for shopping. How AI will change your life in 13 unexpected ways - Ade Camilleri Marketing News. Are you tired yet of reading about artificial intelligence on every publication possible?
If not, let’s dig deeper into fascinating ways of how AI will impact everyone’s life – starting from customers, who will enjoy more personalized experience, to anyone working in SEO, medicine, gaming or other industries. AI is like a promise, which will alter our usual ways or living and working. 3 months into 2017 and the buzz around AI seems to only get bigger, but what benefits of artificial intelligence we are actually going to see? Elimination of repetitive tasks. What do smaller businesses need to know about cyber security? - Ade Camilleri Marketing News. “The internet brings huge business opportunities and benefits, but it also brings risks.
Every day there are cyber attacks on UK companies like yours, attempting to steal your information and money or disrupt your business. It is increasingly important to manage these risks to take advantage of the internet whilst protecting your business.” HM Government. New Instagram feature: more posts can be used outside of ads - Ade Camilleri Marketing News.
Another great opportunity arrised: new Instagram carousel feature is exactly what we wanted! Expanding from one picture per oganic post, to 10 photos or videos is quite a massive change. With Instagram slowly but steadily overtaking Snapchat, one more way to advertise in such a natural way, carousel posts are just fantastic opportunity, which if used smartly, can benefit many business. Instagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the format to organic posts, the Facebook-owned company announced on Wednesday. As the update rolls out to iOS and Android users over the next few weeks, advertisers and regular accounts will be able to pick up to 10 photos and videos to include in a single post that people can swipe through horizontally. ESPN’s @sportscenter account used the carousel format in an organic post earlier today.
At the end of the day, what is good for the consumer is good for organic search performance — especially if we consider how machine learning is becoming ever more central to search algorithms and incorporating areas such as search sequence, as well as content quality, structure and sentiment. 1. The SEO skill set needs to broaden into UX. Why Users Reviews are so important to acquire new customers? When you are looking for a product or service that you can find among a wide spectrum of brands and providers, specially if you are not used to know about the features or updates of that product, you definitely trust reviews in order of taking advantage of some other customers experiences before investing any money, either if are mouth to mouth or online ones, just a click distance from you. Getting positive reviews implicates a strong branding effort for every company, and can mean the difference between acquiring a new customer or not.
They are also the straight reflect of the quality of your Retention skills, obviously, as are posted by your own customers, either if they are happy with your product or not. According to research 92% of consumers read reviews on products or services and 74% of people rely heavily on word of mouth and what friends are saying to make purchases. “Improving customer experience brings long term positive reviews” 5 insights to improve your B2B content strategy to engage in 2017. Once you properly understand the importance of the content you publish to engage and acquire new customers, besides improving your search engines rankings to increase your website´s traffic, it is time to plan a strategy according to your goals, targeted audience and resources.
You can easily find some controversial about creating content whether thinking in people or search engines, depending of how you think will serve you for your specific business goals. What is sure for everyone is that the quality of that content is definitely essential, ergo is better to write and publish less and better than the opposite, and that necessary means to listen or research what´s your audience looking for. 1.
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