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Four Steps to Social Media Marketing Success - Search Engine Wat. Whether you're a business or an individual, you must wrestle with many complex issues for social media. These can often be overwhelming. Where to even begin? Rather than be paralyzed, it's often best to understand that there are four simple, yet critical, steps to social media: It's easiest to think of it as a stairway, and the diagram is laid out as such. Listen to your customer and conversations around your brand. Companies often enter the social media fray and jump straight to step four, selling. You need to start with step one, which is listening.

Notice in the diagram that the steps for the customer than happen in the reverse order of the company. If it makes it easier to grasp, you can consider these steps 5, 6, 7, 8. Listen: The customer buys the product service from the selling company. That's the beauty of social media. Some of the best strategies in social media are often the simplest. HMI. Tech news and gadget bits. Social Media Policies Ebook. Social Media Search Tool | WhosTalkin?

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Help. Friends. PhotoSketch: Photoshop + Image Recognition = Awesome. This technology is just mind-boggling. PhotoSketch may be the coolest program we've seen or written about since the invisible speakers. PhotoSketch is an "Internet Image Montage" project from five Chinese Computer Science and Technology students at Tsinghua University and the National University of Singapore. The basic premise, which they present in the form of a research paper [pdf], works like this: Step 1. Yes, this thing has such great image recognition technology that it can determine which dog fits best in your canine doodle.

We've seen several other sites rave about PhotoSketch, including CNET and Gizmodo. If you're dying to try this thing out, you'll have to wait - the high interest has taken their site down. Start - Högskolan i Borås. PR of Sweden.