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Ida Lewis

YellowFin Digital provides your business with the best digital marketing services by the experts.

Top 10 Effective B2B Marketing Strategies You Should Know. Coming up with the right marketing strategy is everything for a B2B company.

Top 10 Effective B2B Marketing Strategies You Should Know

And right now, B2B marketing has evolved to include a combination of online and offline outreach marketing strategies, becoming more effective than the direct calls and outbound techniques. The landscape of marketing is ever-changing, and marketing strategies that were working beautifully a decade ago have become ineffective. The biggest challenge for any B2B marketer is to keep with the current trends and generate a good amount of leads and sales.

The future of B2B marketing is spearheaded by technological development that’s far more data-driven and specific than the previous decade. In this blog, we’ll take a look at the various B2B marketing strategies that work best for the current market. After years of being on the frontlines of Austin B2B marketing, our experts at YellowFin Digital decided to come up with a list of practical tips for the Austin-based online business. 10 Keyword Research Tips to Improve SEO Rankings. Work smarter, not harder, right?

10 Keyword Research Tips to Improve SEO Rankings

That’s why we always encourage targeting a specific, relevant audience. Why? Marketing towards your ideal client will yield higher chances of conversion than broad-scale marketing. In order to do that, you need to conduct some detailed keyword research. The goal of keyword research is to improve your search engine ranking. Keyword research isn’t as simple as including a bunch of search terms. At YellowFin Digital, we offer Houston SEO Services for small and mid-size businesses. 10 Tips For Improving Your Houston SEO Rankings With Keyword Research 1.

Always keep this in mind: SEO techniques are intended to reach potential customers. Therefore, you need to have a proper understanding of who your customers are. Prepare a list of questions covering everything from your customers’ personal habits to preferences, place of stay, and working positions. 2. As a company just starting out, you may be tempted to give the most importance to the homepage.

12 SEO Best Practices That Everyone Should Follow. Did you know that most website traffic begins with an online search?

12 SEO Best Practices That Everyone Should Follow

Yes, many people use search engines to find exactly what they are looking for. Right now, there are thousands of people out there looking for something that you offer. You might have the best products or services on the market, but it won’t benefit your business if customers can’t find you online. It’s up to you to guide them in finding your website. This is where Search Engine Optimization (SEO) plays a major role. When you optimize your webpages for search engines with SEO best practices, you can increase its ranking and therefore, its visibility to the right people. There are so many different ranking factors that search engines consider. In this article, we’ll take a look at some SEO best practices that you should follow to get a good search engine ranking and reach the right people. 12 Best Practices to Get SEO Right 1. The above chart shows that every single second counts when it comes to a site’s bounce rate.

5 Tips to Make Your WordPress Website Most Secure. According to Internet Live Stats, over 100,000 websites are hacked each day.

5 Tips to Make Your WordPress Website Most Secure.

Yes, you read that right. 100,000. WordPress is the most used and popular Content Management System, hosting 35% of the market from the web according to the platform. As an open-source platform, WordPress is particularly attractive to hackers, who target sites of all size, industry, and content. The threat is real, and once a hacker sinks their claws into your website, the mess can cripple you.

So, How do you make your website secure? 1. First things, first: it’s important to choose a website host you trust AND who uses current script languages. Fact: “74.5% of WordPress websites are using PHP versions that are no longer supported Hosting servers are the crucial element for making your WordPress website secure. Pro Tip: You should avoid opting for free hosting providers. 2.

The fact that WordPress is so common and its default admin login url so well-known makes it especially vulnerable to hackers. D) Click on SAVE.