GlossyRey. Nissan Passion Genome. Profile.png by 3magine. #UI | Digital interfaces #references. We are Fi – The Multi–Award Winning Digital Design Agency. Good Design is Innovative (Part 1) The following is the first in a ten-part series exploring legendary industrial designer Dieter Rams’ ten principles for good design as they relate to digital products. Good design is innovative. The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.- Dieter Rams “Of course we’re innovative,” the product designer says. The truth is, just because we build software for cutting-edge devices, we’re not necessarily innovating. Innovation is about creating the future, not emulating one vision of what it might look like. The vast majority of new software — apps and websites alike — make poor use of their medium.
It’s just as easy to swing too far the other way. Where’s the middle ground? As with all design, it comes from the challenging of assumptions.