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The answer might be that they are making most of social media optimization. We can say this because more 70% of people who are active of Social Media follow closely what their connections and friends are talking about online. Imagine the impact the billion users on one single platform where they gather to interact, share and connect with each other. Will you not want to use such platforms to build your brands? The power of social media optimization cannot be doubted with the immense success of political campaign recently, which made nobody to somebody.
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