Webdesign. Google Labs. 7 Ways To Keep Costs Low, Content Fresh Using Socia. Life is tough for the newspaper industry these days, and survival is not assured. Whatever strategy a newspaper takes, one thing is for sure: They need to keep costs low. Yet newspapers still need to compile compelling content that can engage their reading communities. Social media can help a great deal in solving this problem. Here are seven attention points which could help to increase content production while staying cost effective. 1. Publish your raw material. 2. 3. 4. 5.
Expats Corner on De Tijd 6. 7. There is one area where you should never cut costs: training. Taking pictures even helps a writing journalist to get a better feeling for her own story. The same applies for animations and Flash. Training also increases productivity. These are just a few things to consider when thinking about how to lower production costs via social media.
Roland Legrand is in charge of Internet and new media at Mediafin, the publisher of leading Belgian business newspapers De Tijd and L’Echo. Obama: Join the wave! Go2Web20.net - The complete Web 2.0 sites directory. BEBO, un site 2.0.