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For all the fragmentation people talk about online, there’s one area that’s consolidating: Conversations about brands are happening on Twitter. In just a few years, Twitter has risen to become the go-to place for such brand chatter, leaving even Facebook in the dust. According to a study by Burson-Marsteller using Visible Technologies’ social monitoring tools, the global Fortune 100 were mentioned 10.4 million times online in a month — and more than half those were on Twitter. That’s not only more than Facebook, it’s 10x more, as Facebook garners about 460,000 top-brand mentions per month. This isn’t lost on brands, who have set up rapid-reaction forces dedicated solely to Twitter. Delta Air Lines has the fastest average response time of 11 minutes via its @deltaassist handle.
How Twitter Dominates Brand Conversations
Posted on May 12, 2012 by @mqtodd For better or worse I spend most of every week on Twitter . I use several tools to help me tweet.
My 9 daily “go to” Twitter tools
What Metrics Matter in Twitter and How You Track Them
While it seems that some people are obsessed with social media metrics, those metrics can be useful for gauging the success of your Twitter marketing efforts. The problem is that there so many metrics that you can look at. There are only a handful of Twitter metrics that really matter.
37 Ways to Use Twitter for Business
Business owners have a lot on their mind! They need to market the business, make sure customers are happy, ensure products and services are being produced and delivered on time and on budget, amongst dozens of other tasks. There are many things that may seem urgent and important, but these can distract you from doing those things that are not urgent but are important that can be lost in the noise and activity of the day to day “busy-ness”.