Clover Food Lab · Everything will be different tomorrow. Ghetto Testing. Image courtesy This hour long lecture by Mark Pincus, CEO of uber-successful social gaming business Zynga, and Bing Gordon, the longtime Electronic Arts creative force is somewhat rambling but contains some real gems.
Pincus's view (as explained adeptly here by James) is that the next stage of the web will be far more about people paying for the kind of services that they can't imagine life without (what they call 'Internet Treasures'). The internet should enable the most profitable business models on the planet and, once again, every major franchise will be up for grabs. Pincus admits that the kind of growth that his business has experienced (as a recent example, the launch of Cityville acquired 22 million active monthly users in just 11 days) doesn't make things comfortable, but the Zynga way is all about setting high goals, owning your failure, but just as importantly building a leveraged approach to benefit from it.
Startup Tools - "Google Docs" Business Model Framework.pdf.