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Mobile Fashion Marketplace Connects Consumers Looking To Swap Clothes - PSFK. What If We Give It Away: Lessons from TED. "Once in a while you get shown the light in the strangest of places if you look at it right" What if the value your service or company provides may not be the one you originally or naturally think it does? TED used to be a simple conference - you pay (a lot) to attend, and in exchange you get to see, in person, some great speakers and meet some interesting people. Great content and even better networking. But then TED started giving away the content (TED talks) - basically for free and in almost real time.

It also started giving away its brand - allowing the use of the "TED" moniker for other events, conferences, in related and unrelated fields (TEDx). In other words, by giving away what one would generally think of as a company's (a media entity) greatest assets - its content, brand and business processes - the business has grown enormously in just a few short years. Giving away what you hold most dearly may turn out to be the best business strategy there is. Mobile Payment App Lets Customers Pay Just By Saying Their Name [Future Of Retail] Our latest Future Of Retail Report looks at the trend of Service With An Opt-In. One manifestation of this theme is credit card payment solution provider Square’s mobile payments application, Pay with Square, which gives customers an additional level of personalization and convenience. By leveraging geo-fencing capabilities, consumers utilizing the app can identify merchants within 100 meters of their current location, view the store’s special offers, and choose to start a tab at a store.

After users are finished shopping and go to pay, they can simply provide their name to a staff member, which prompts the merchant to pull up the customer’s picture and an appropriate tab to charge the customer’s Square account—all without the need for a physical wallet. Pay with Square A summary of PSFK’s Future of Retail report is available to view for free - and a download of the full 100 page document can be ordered today. How to Avoid the ‘Creepy Factor’ in Mobile. Protecting the consumer protects the opportunity. When brands, publishers and agencies use that axiom to guide their mobile marketing strategies, they can avoid alienating consumers — or worse, having a law nicknamed after their company.

Mobile users are particularly sensitive about how marketers use their location information. That’s because mobile phones are highly personal devices that people carry with them at all times. This habit also makes the mobile channel an effective way for brands and publishers to reach consumers at opportune times, such as when they’re near a merchant that’s offering a deal and thus literally in a position to take advantage of it. Research shows that most mobile users not only understand the concept of location-based services but use them on a regular basis. Campaigns should use plain language to explain how consumers can opt in. For online opt-in, a form shouldn’t contain pre‐checked boxes agreeing to share location information. The Future Isn't About Mobile; It's About Mobility - David Armano.

By David Armano | 8:03 AM July 18, 2012 While the globe grapples with uncertain economic realities, “mobile” appears to be gold. Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. Amazon is talking to Chinese manufacturer Fox Conn with ambitions of building their own mobile device to serve as a complement to Amazon’s considerable digital ecosystem of products and services. China itself has surpassed the US as the world’s dominant smartphone market with over a billion subscribers and roughly 400 million mobile web users. Advisory firm IDC predicts that by 2014 there will have been over 76 billion mobile apps downloaded resulting in an app economy worth an estimated thirty five billion in the same year. However, there will be blood as the business world pursues the mobile gold rush. We’ve seen this movie before. Mobility is radically different from the stationary “desktop” experience.

Mobility trumps mobile.