At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds:
It seems everywhere you look established brands are in the midst of radical and ambitious re-inventions.
Storied branding has been a hotter topic than ever recently, with marketers and branding gurus writing about storytelling almost daily. Here are some highlights from the “how-to” articles of the last several months.
When we think about brand storytelling , we often imagine a brand as defined by its history. But how many brands pay homage to their histories?
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