Examples
Our 7 Tenets of Future Storyworlds
At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds:
Brand Re-Invention
It seems everywhere you look established brands are in the midst of radical and ambitious re-inventions.Storied branding has been a hotter topic than ever recently, with marketers and branding gurus writing about storytelling almost daily. Here are some highlights from the “how-to” articles of the last several months.
Experts Offer Ways to Integrate Stories with Brands
When we think about brand storytelling , we often imagine a brand as defined by its history. But how many brands pay homage to their histories?
Converse: Writing Their Story with Rubber and Vinyl
