Burberry sales soar on the back of digital and brand strategy. Burberry will continue to invest in digital marketing strategies in the New Year to capitalise on the increased brand reach the group has achieved since launching its new strategy in autumn 2010.
Digital sales were up by 50% over this period. The brand is continuing to push a premium position, with "classic" designs never before sold at a discount, helping to push its gross business margin up to 64.3%. Pre-tax profit leapt 50% to £117.7m. Angela Ahrendts, chief executive, said: "The continued focus on the brand, ongoing investment in our digital, IT and retail infrastructure, especially in China, and a disciplined approach to driving growth underpin our confidence in delivering long-term sustainable returns.
" The Fantabulous Lists of Social Media Case Studies. February 14, 2011 A guest says: Thanks for this.
Social media theories and the practice - case analysis. 26 Social Media Marketing Examples in Detail. Last week, I stumbled across Peter Kim’s blog post titled, â€A List of Social Media Marketing Examplesâ€.
Let me just add that this title should be revised to, “A MASSIVE list of Social Media Marketing Examplesâ€, because Peter has collected over 200 companies who are using social media, and provided links to the specific efforts. I truly appreciate his efforts, and have bookmarked it, printed it, and am thinking about tattooing it so that I can always have it on hand for reference. Since I enjoy reviewing successful and unsuccessful social media marketing campaigns, I thought I’d get back on the blogging bandwagon by taking a look at 26 of these companies and providing my review on what the social media marketing effort is in detail, and how I think these efforts work for the company.