Part 3. Just tuning in?
Check out Part 1 and Part 2 first! Marketers have long understood the value of authenticity and heritage. Product stories and Brand histories have been told through TV spots, books, packaging, web sites and more. Now, digital adds a new level of depth, allowing users to drill down to the history of an individual garment. Made-By Track and Trace is a system that allows the garment owner to find out the history of the product, from conception to manufacturing and the people involved at each step. Find the sheep your sweater came from with Icebreaker's Baacode.
As we traverse the online social space, we invariably leave behind evidence of our presence: profiles, blogs, photos, videos, press releases, etc. Allofme.com attempts to create personalized timelines of your digital existence through the use of search. In a similar vein, a project we did for Howard Stern allowed for the timeline of Howard’s radio show to be laid out.
Exploring the moods of the Twiterati. Part 1. In every age, as technology and culture advance, so does storytelling.
As we become more and more familiar with the medium, what new digital storytelling techniques are being created? Our series looks at eighteen different techniques developed to take advantage of the flexibility of the digital medium. We’ll be showcasing six techniques every day, so stay tuned! Ok, I started with an obvious one. Though it began as the online evolution of a personal diary, the blog has evolved into a rich storytelling medium.
Of course, no mention of blogs would be complete without Joss Wheedon’s excellent “Dr. The world is a mess, and I just need to rule it. The wiki plays off traditions of collaborative storytelling. The format inspired publisher The Penguin Group to create amillionpenguins.com, a crowd sourced, wiki-powered collaborative novel. The race to Shakespeare is on! Statisticians have long known that data can be used to tell a story. A snapshot of Nicholas Feltron, by the numbers. Part 2. Yesterday, we discussed… …six innovative techniques for telling stories in digital.
Today, we examine six more. If you didn’t see the first post, go back and check it out! If a picture is worth 1,000 words, how much does a secret go for? We’re approaching the 3rd year of the still-going-strong PostSecret blog. In a similar vein, the iamneurotic blog gives people a place to post their unique idiosyncrasies and share (anonymously) what makes them tick. Isn't it refreshing that the IRS has humanizing secrets too? We’re also a fan of Fmylife, a collection of micro-stories that remind you that even on the worst day of your life, it could be so, so much worse. The 2004 Oscar Best Picture, Crash famously used 360⁰ storytelling to weave its dramatic tale of perspective.
In the advertising world, the technique was recently used for Volvo’s Ocean Race campaign. Stories can create imaginary worlds, but never before has that been as literal as it is in digital. The terrifying Big Daddies.