Curious observations of life; how can we make a difference? BlueFrog Creative. Steve Lynch, in a personal capacity, argues that however honourable the motives, it is not a charity’s job to rebrand Africa.
Oxfam's latest multimedia, multiplatform campaign, See Africa Differently, doesn't have any people in it. There are beautifully shot images of waterfalls, thriving markets, landscapes and mountains, but no actual people. Have Oxfam gone into the tourism promotion business, or are they trying to make another point? Well, as Nick Futcher of Oxfam and the ads themselves tell us, Oxfam want us to make Africa 'famous for its epic landscapes, not hunger'.
Another ad in the series moans that Africa is only ever in the news because of famine and war, rather than because 'of its abundant natural beauty’. Future Fundraising Now. ShiftLabs - Innovation for social change. Pamela Parker | August 26, 2004 | 0 Comments inShare0 The new features may be a sign of things to come in local search.
Start-up PremierGuide has added social networking to its local and specialty search technology, in a move aimed at adding value to searches for local businesses. Ross McCulloch - Digital Drivel.