Www.doi.gov.mt/EN/press_releases/2012/02/pr0332.pdf. Www.trademarks.umd.edu/guidelines/um_visual_identity_guide.pdf. Office of Marketing and Communication. 23 Brands Using Instagram And What They’re Doing Right. By Jason Keath on Sep 19, 2011 The brilliance behind the Polaroid brand camera was instant gratification.
No wonder Instagram has adopted the nostalgic camera tech as it’s logo inspiration. Instagram has indeed captured the childlike wonder of many iPhone users (yes we know, they NEED an adroid app). Useful: Guidelines and standards manuals. The word 'Guidelines' is in fashion, but implies flexibility.
I prefer 'Standards.' The appearance and exposure of the corporate brand must be constant. In even the most entrepreneurial corporate culture where "all permissions are granted unless expressly denied," identity must be the great exception, in which all permissions are denied unless expressly granted. Otherwise, chaos will rule.