The Global Smartphone Market Landscape. There is finally enough information to try to give an estimate of the smartphone market as a subset of the overall phone market. The chart to the left shows the overall picture. To sum up: The smartphone market has now reached over 30% of shipments. Non-smart devices are at 69% of total. The individual phone platform shares are as follows: Android (and Android-like): 17.6%iOS (iPhone only) 4.4%Nokia Symbian: 4.3%BlackBerry: 2.76%Bada: 1%Windows Phone 0.5% The past quarter was the first where there is evidence of significant non-seasonal decline in incumbent platforms.
Android (and Android-like) shipments ballooned to nearly 70 million but sell-through could be about 10 million less. Of the vendors involved, here is the division of share: Samsung achieved 26% share, nearly swapping share with Nokia over a single year. The absolute performance of shipments by vendor and platform follows: Does this mean it’s the end of integration? The thesis of perpetual innovation rules this out. Notes: CHART OF THE DAY: Android Is Totally Blowing Away The Competition. Continue to Business Insider » You will be redirected in seconds. iOS vs. Android: Lots of stats, little clarity | Challengers. Who's winning the mobile wars--Apple's iOS or Google's Android?
It's a question that's on the minds of plenty of tech-obsessed folks' minds. But it's one that's very hard to answer--especially if you're trying to be objective rather than grasping for evidence that conveniently supports the mobile operating system you happen to be rooting for. There are lots of metrics you can use to compare the two platforms, with new factoids arriving daily--some of them direct from Apple and Google, but more from research firms and other third parties. I decided to gather some recent competitive numbers to see if considering all of them at once helped to clarify the competitive situation. Here they are: Total devices in the field. The first iPhone went on sale 16 months before the first Android phone, so iOS had a head start--but according to these numbers, the handful of models that Apple has released to date have still managed to outsell hundreds of Android-based gadgets.
New devices sold daily. ATTENTION APPLE FANS: Samsung Blowing Past Apple To Become The Biggest Smartphone Vendor Is Not Good News. Please click for larger. For the past couple of years, Apple fans have responded to the Android threat with an evolving series of arguments about why Android isn't a threat:Initially, the argument was that Android phones sucked compared to the iPhone, which was at least a year or more aheadThen, when Android phones improved and the gap closed, Apple fans pointed out that that the iOS platform was was still much bigger than Android and therefore much better for developersThen, when Android became the smartphone market-share leader, Apple fans pointed out that Android phones were made by several different manufacturers and that Apple was still the biggest smartphone maker and that the App Store was still the best platform for developersAnd so on...
But now Android isn't just the operating system market share leader. Now, a single Android manufacturer, Samsung, has blown past Apple in global handset sales, shipping a 28 million units in Q3 while Apple only sold 17 million iPhones. The US smartphone landscape. ComScore published the latest data regarding US smartphone installed base.
To summarize: Penetration reached 37.4%, an increase of 2.9 million or 1.24 points of percentage.Approximately 650k consumers switched from non-smart to smartphones every week during SeptemberBased on trailing average of six months’ growth, 50% penetration will be reached by end of September 2012, though the trend is for accelerated adoption (see chart below). Of the platforms available, Android reached 39 million users, RIM 16.5 million, Apple 24 million and Microsoft about 5 million. Smartphone non-consumers dropped to 147 million. Among platforms, here are the shares and total users: In terms of user gain/loss here is the tally: Android and iOS have continued to increase consumption fairly consistently while RIM has moderated user losses.
Overall, smartphone non-consumption continues to be the largest competitor though one which is steadily losing. Note: Apple to eat up increasing share of mobile revenues and profits next year. By Daniel Eran Dilger While Apple doesn't sell more smartphones than all other device makers put together, it does earn more profits that the rest of the industry combined, and its profit share is expected to continue to grow in 2012.
According to an investor report by Oppenheimer published in part by Fortune, Apple's share of smartphone shipments have put it in second place behind Samsung but above long time leader Nokia. However, Apple's share of the smartphone market's revenues has increased at a much faster pace, with the company taking in nearly 40 percent of all mobile dollars. In terms of profits, however, Apple is inhaling closer to 65 percent of the industry, and the company is expected to retain and even grow its outstanding revenue percentage next year. Nokia's shipments have conversely collapsed over the same seven year period, falling from nearly half of all smartphones sold in 2006 before the iPhone appeared to just over an estimated 10 percent next year.
Mobile web content adaptation techniques. Introduction This article will help you pick from amongst the many techniques for building a mobile website. It doesn't describe how to do it, rather it instead tries to help you to pick the right approach. Before we begin it's worth clarifying exactly what the goal of the exercise is. Generally speaking, people who are looking to build a mobile site fall into two categories. Trying to make an existing website work passably well on mobile devices or, building a mobile experience from the ground up These two goals are quite different and tend to result in different approaches and solutions.
In order to distinguish between the techniques available this article will use the terms resolution independence and content adaptation respectively. Evolution of content adaptation This article is designed to serve as a reference that describes many of the content adaptation techniques available, and some of the benefits and issues with each one. Responsive Design Mobile-First Responsive Design Summary. A new mobile phone market index. Measurements of “share” are abundant. There is journalistic value in summarizing performance in a single figure of “share” but it usually is a very limiting view. For example in the global mobile phone market there are at least the following measurements available: Share of all handset units soldShare of installed based of handsets (penetration)Share of smartphonesShare of mobile computersShare of value (revenues) capturedShare of profitsShare of platformsShare within a given platformShare by regions/countries/geographies/demographics One could go on.
There is no good answer. Share of all handset units sold (global)Share of smartphonesShare of value (revenues)Share of profits The raw data for each share is shown in the following charts (note change of vertical scale: each gridline represents 10%). Note that the vendors are arranged in a particular way: top row are entrants, bottom row are incumbents with late incumbents from Korea arranged in the middle. And here it is in sparklines: iPhone owners very loyal, BlackBerry not so much — Apple News, Tips and Reviews. Mobile market share. Windows Phone, a year on. Windows Phone is in limbo. The company acknowledged that it has performed below expectations. During the last quarter for which we have data (ending June) I have an estimate that Windows Phone sold only 1.4 million units (Gartner’s sell-through analysis suggests 1.7 million). That gives Microsoft a 1.3% share of units sold (Gartner 1.6%), a new low. At the same time, comScore data shows that user erosion in the US and EU5 has slowed and is holding at about 2.2% of all users.
For its part Microsoft has lain low during the last few months. It released version 7.5 (Mango) last month to manufacturers. It has a number of Windows Phone SKUs in the market or recently announced (27 with version 7 and eleven with version 7.5) It also sued Android vendors successfully and obtained royalties from the largest Android licensees Samsung and HTC. Something is missing from this analysis. Put another way, the plan is that Microsoft intends to buy market share. Microsoft acknowledges this: