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Are You Talking to the Right People about Your Brand Online? Advertising Age - Advertising Agency & Marketing Industry News. A Importância do “Made in…” A origem de marcas, produtos e serviços tem uma importância cada vez maior na dinâmica globalizada de consumo. Os "made in" refletem uma série de percepções acerca dos países dos quais marcas são originais. Já falamos muito sobre branding de nações, mas na maioria das vezes nossa abordagem se restringiu à parte do design e identidade visual. Dessa vez, resolvi escrever um pouco sobre como o “made in”, ou seja, a origem de marcas e produtos, influencia na gestão de corporações ao redor do mundo. Made in Italy, Made in France, Made in Brazil, Made in China, Made in Peru, Made in Japan, Made in USA, Made in Thailand, Made in Switzerland.

Hoje, “made in” tem uma grande influência e importância para os consumidores: onde e como um produto é feito se torna mais importante pois pode qualificar associações essenciais na decisão de compra. Isso se torna cada vez mais importante já que a globalização desafia esta percepção de origem. O que faz um país de origem forte? Autenticidade: Diferenciação: Infográfico: Anúncios No Instagram (Instagram Ads) - Como Funciona e Dicas. 2.4K Flares Twitter 67 Facebook 2.3K 2.4K Flares × O “Instagram Ads” começou a ser oficialmente liberado para os anunciantes. Tem dúvidas sobre quais são os objetivos? Quais as formas de compra de anúncio?

Onde serão feitos os anúncios e quais são as especificações de cada formato? Reunimos neste guia as informações mais importantes para que você fique informado e conheça as questões mais importantes dos Anúncios no Instagram. PS: Ao fim do infográfico reuniremos as últimas novidades de Instagram Ads. Curtiu nosso infográfico sobre Instagram Ads? Como pudemos ver, a taxa de engajamento/envolvimento no Instagram é na média 15 vezes maior quando comparada a do Facebook, uma ótima oportunidade para as marcas que desejam anunciar e atingir novas metas. O posicionamento do Instagram Ads em relação ao público é bem bacana, pois preocupa-se em tornar o anúncio em algo nativo da plataforma, ou seja, ter relevância ao usuário ao ponto dele engajar e envolver-se com a marca. Isso foi útil para você? Infográfico: Anúncios No Instagram (Instagram Ads) - Como Funciona e Dicas. The Best Granola Brand - Taste-Test Approved — Zipongo. What should you look for when shopping for granola? Stick to the fruit and nut flavors.

Avoiding flavors like chocolate or yogurt will automatically cut down on the amounts of unhealthy saturated fats in your granola.Take a look at the amount of fiber. Choose one with as close to the 20% daily value for fiber as possible.Check to see how much sugar's been added. Compare brands side by side and choose the one with the lowest amount. In our testing, we found that granolas with less than 12 g of sugar per 1/2 cup serving are generally a good choice. Watching Out for (too much) Sugar One of the main things that can make a store-bought granola not so healthy is if there's a lot of sugar in it.

Interpreting the grams of sugar on a nutrition label is easier than you'd think. Granola with Flax or Chia - Which Is Better? The answer is both. In order to get the most omega-3 bang for your buck, choose chia seeds or ground flax seeds. Why do some brands dominate the "healthy" snack bar market? — Integrated Brands. KIND, a start up company in 2004 has grown to sales of more than $125 million in 2012. But how did they do it? The CEO Daniel Lubetzky attributes KIND nut bars success to its clear wrapper. Lubetzky states “consumers are able to see all the ingredients in the bar so they know exactly what they are getting.” However, it is not just the packaging that contributes to their success.

But where does the KIND bar fall short? Clif Bar & Company has become one of the best-known energy bar brands. The Simply Bar can be recognized for its clean and crisp packaging but not for its brand name. The packaging of the The Simply Bar aligns with its name, as both are simple. But why are these brands more successful than others? Check out KIND, Clif Bar and The Simply Bar brand pages to understand more about each brand and the components that make up their brand identities. Why do some brands dominate the "healthy" snack bar market? — Integrated Brands. Differentiation and Positioning. Differentiation and positioning considerations are relevant to each element of the marketing mix as well as to onground and online marketplaces. The small business should be working toward a competitive advantageThe ability to perform in one or more ways that competitors cannot or will not match.

—“the ability to perform in one or more ways that competitors cannot or will not match.” Differentiation Differentiation, setting yourself apart from the competition, is one of the most important and effective marketing tools available to small business owners. Effective differentiation can put a business (or a brand) in the top position among the competition, but an ineffective differentiation strategy can leave a business buried in the middle or at the bottom of the pack.

Video Clip 7.1 Business Differentiation: Showing Up Differently (click to see video) Differentiation is everyone’s goal, but few are able to achieve it. How do people become aware of their needs for a product or a service? 101 Design Methods. Fim da guerra entre vendas & marketing - Harvard Business Review Brasil. Em muitas empresas, a força de vendas e o pessoal de marketing brigam como Capuletos e Montéquios — com resultados catastróficos. Eis a saída para pôr fim à discórdia. A área de criação de produtos descobriu há anos que pouparia tempo e dinheiro se consultasse de antemão os colegas da manufatura em vez de tentar impor um produto já acabado. Os dois braços perceberam que não bastava coexistir — não quando podiam trabalhar juntos e gerar valor para a empresa e seus clientes. Seria de supor que equipes de marketing e vendas, cujo trabalho também é profundamente interligado, tivessem descoberto algo parecido. Mas não. Em geral, são braços independentes da organização — e, quando atuam juntos, nem sempre se entendem.

Quando as vendas deixam a desejar, o marketing culpa a força de vendas pela má execução de um plano até ali brilhante. Essa falta de alinhamento acaba ferindo o desempenho da empresa. Diferentes papéis para o marketing Por que toda essa animosidade? <di Indefinido. Definido. P_47. Marketing. Sustainability and Brands. The challenge Many of our partners have committed to big, bold sustainability ambitions and are pushing the boundaries of sustainable business and innovation. At the same time there is lots of debate about the role of brands in helping people to live more sustainable lives. We set out to explore with them: how can companies use their brand power to shift us onto a more sustainable path AND create brand value as they do it?

What we did Forum brought together a group of leading brands to explore this question. Since 2012 we have run a series of roundtables and workshops for sustainability and marketing practitioners. We designed sessions to support brand marketers and their sustainability colleagues to progress on their individual challenges. Impact The companies we worked with now are clear on the opportunity that sustainability offers brands.

And, they have forged a strong network of leading brands that are ready to lead the consumer on sustainability in 2014. What’s next? On the launchpad. The Tarot Card Reader. We were invited by the Design Interactions Department at the Royal College of Art to take part in the on-going EU funded Studiolab project which is exploring the impact of Synthetic Biology on society and culture through practice-based research projects by using design as a way to imagine, test and discuss. Within this broad remit, our early interests in the project were to explore the possibilities for new products and services at the intersection of synthetic biology and deviant globalisation – a murky world of illegal, informal and pirate economies, new patent laws, and cross-border flows of technology and expertise.

We were interested in exploring the gradients of the informal economy; the grey spaces between the black market and mainstream commerce. What kinds of products and services might synthetic biology produce? How could patent law and regulatory regimes be shaped to meet the challenges of 'synbio'? Curriculum Vitae / Resume on Behance. Movimento Empreenda: para encorajar e capacitar o empreendedor brasileiro. Supply Chain Capabilities Profiler. Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff. By Maria Popova “The modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of our lives.”

The art of the interview may be nearly obsolete, but a handful of its contemporary masters still hold its fort. One of them is Debbie Millman who, besides being an extraordinary artist and modern-day philosopher, is also a maven of design and branding who has spent nearly a decade interviewing some of today’s most revered designers, writers, artists, anthropologists, and various other thought leaders on her Design Matters radio show, which earned the prestigious Cooper Hewitt National Design Award in 2011.

Brand Thinking and Other Noble Pursuits (public library) is the equally fantastic follow-up to the 2007 anthology How to Think Like a Great Graphic Designer, culling and synthesizing some of her finest interviews with such admired minds as Daniel Pink, Seth Godin, Malcolm Gladwell, and Wally Olins. Daniel Pink Karim Rashid. Business 2 Community - Building Deeper Business Relationships Through Engaging Communities.