A' Design Award and Competition - Popular Categories. Oculto. Como o branding pode mudar o conceito da maconha - HolyCow! Cannabis é um grande negócio. Tanto que até o programa Mundo S/A da GloboNews fez um especial sobre empresas que crescem em um mercado tido como um oceano azul: a comercialização da maconha. São empresas que ganham muito dinheiro, mas que nenhuma delas investe em branding ou Posicionamento Visual, conceitos primordiais para qualquer startup sair do papel e qualquer pequena empresa crescer e ganhar mais mercado e reconhecimento.
Mas essa falta de Branding nas empresas do mercado da maconha está prestes a acabar. A revista de design, branding e tendências americana Surface tomou a frente desse desafio e brifou seis estúdios de design e agências de Branding e Identidade Visual o seguinte pedido: criar uma marca aspiracional falsa para a maconha, com embasamento e que representasse o futuro do design das tão controversas plantas. “A ideia era criar a Starbucks da maconha”, diz Spencer Bailey, editor-chefe do Surface. Skunk, pela agência OCD (Original Champions of Design) Okay, por Design Base. Uma websérie que visita 10 dos melhores estúdios de design portugueses e brasileiros. O Canal180, em colaboração com a Shutterstock, criou uma série documental de 10 mini-episódios que destaca 10 dos melhores estúdios de design portugueses e brasileiros. Intitulada Analógico Humano Digital, nasceu de uma iniciativa homónima do último 180 Creative Camp e já deu lugar a uma exposição em Braga, também com o mesmo nome.
Totalmente filmada em Ultra HD, esta websérie é uma oportunidade para conhecer os espaços de trabalho, o processo criativo e os desafios de alguns dos protagonistas do design lusófono. Eis a lista dos estúdios participantes: R2 Design, Dmtr.org, Atelier d’Alves, Epiforma, Estudio PUM, Bolos Quentes, DSType Foundry, This is Pacifica, Silvadesigners e Non Verbal. Espreita agora o trailer. De seguida, tens os 10 episódios na íntegra. R2 Design (Porto) Lizá Defossez Ramalho (França) e Artur Rebelo (Porto) são inseparáveis desde que se licenciaram em Design da Comunicação, em Belas Artes, no Porto. Dmtr.org (São Paulo) Atelier d’ Alves (Porto) Epiforma (Porto) Brand Strategy. Brand & Experience:The Inextricable Link Relevance is the single greatest determining factor for a brand’s long-term success. It’s not enough to be relevant at one moment in time. Brands must be relentlessly relevant by earning loyalty at every point in the customer journey, again and again.
Our annual Brand Relevance Index ranks brands that do just that -- brands consumers cannot imagine living without. When your brand strategy and the experience you deliver to consumers are inextricably linked, you’ll achieve increased demand, greater share of wallet, and loyalty levels your competitors will envy. Over the past 25 years, Prophet has helped over 500 of the world’s largest companies establish relevance and drive growth by creating compelling customer experiences that drive brand loyalty. Brands that create and maintain relevance do four things well: Obsess over their customers: These brands know their customers better than their customers even know themselves Problems We Solve: Visual Systems. DAVID The Agency. Crafted | Services. A well-crafted brand strategy actually is composed of decisions based on why your brand exists, as well as on what it is or how it’s made.
CRAFTED can guide you in those decisions that determine the foundation of your brand, its point of view, voice and personality — key ingredients of effective marketing. The result will be an inspiring and actionable documented strategy that will guide the creation of your brand’s architecture, story, touch points, and more. Brand FoundationBrand Strategy WorkshopsBrand Audits & EvaluationsBrand Architecture Persona DevelopmentThought Leadership DevelopmentGlobal Brand EvaluationContent Strategy Competitve Analysis & Market PositioningCustomer Experience Journey Mapping Your corporate identity reinforces the image of your brand at every touch point along the customer journey as well as with licensees, distributors and vendors. Brand Creation & IdentityNaming & Naming SystemsBrand Standards & Guidelines Photo & Video LibrariesBranded Signature Object Design.
About Us - Elysian Fields. You’re an expert in your field; a master of your craft. You feel passionate about your work and you have tasted success. You have bold ideas and vision. What you need is the support to create a plan and a strategy for achieving your vision. You want to feel calm and in control, instead of frantic and overwhelmed. When you picture a “business consultant” what comes to mind? Yeah, that’s not us. We take a human-centered approach to business. Combining rock-solid experience with a rejection of “business as usual,” we want to know about your vision for your life as much as your financials. We specialize in working with leaders, like yourself, of businesses and organizations that are interested in more than just making a buck; we partner with clients to create a more interesting world and to inspire others to live the lives they want to lead.
People As the directress and mastermind behind Elysian Fields, Kate turns unruly ideas into inspiring successes. LinkedIn LinkedIn Details drive Emma. FutureBrand. Change Your Tomorrow. Caio Andrade. Gretel - Work - Branding. !Mediengruppe Bitnik. Directors: Eva & Franco Mattes, Bani BrusadinProduction: Bani Brusadin, Ginebra Vall, Marzia Matarese, Diana Colta, Violeta AlonsoPress team: Laura LlamasVideo documentation: Elena MolinaWeb Design: Andrea PistariniGraphic Design: Fabio Paris Former collaborators: Barbara Sansone, Lupe Figueras, Ricardo Duque y Todojunto, Uros Savicevic, Genona Galera, Alma Wellner Bou, Pilar Monsell, Silvia Slavina, Cristina Díaz, Nuria Vila, Josianito, Oriana Eliçabe, "Farina" Las imágenes, los textos y los vídeos están publicados bajo una licencia Creative Commons Reconocimiento-CompartirIgual (salvo que se indique lo contrario) Contactar - Log in.
!Mediengruppe Bitnik | Opera Calling. «Opera Calling» was an artistic intervention into the cultural system of the Zurich Opera. By means of audio bugs placed within the auditorium of the local opera house, the outside public is given access to the performances on stage. The performances are retransmitted to the public not through broadcasting, but by telephoning each person individually. From March 9th to May 26th 2007, audio bugs, hidden in the auditorium, transmitted the performances of the Zurich Opera to randomly selected telephone land-lines in the city of Zurich.
In proper style of a home-delivery-service, anyone that picked up their telephone, was able to listen to the on-going opera performances for as long as s/he wanted through a live connection with the audio bug signal. As soon as the listener would hang up, the telephone machine would call the next random number. First bug found by Zurich Opera Hidden Bugs in the Opera House retransmit live Opera Performances.
!Mediengruppe Bitnik. !Mediengruppe Bitnik | Home. Get Inspired: Big Brands Using Content Marketing | Green Buzz Agency. The Value in Content Engagement—that’s the buzzword. If you want to build your brand, enhance your positioning strategy, and remain on top-on-mind for potential customers, you need to actively engage people. So how do you get people to engage with your brand when they aren’t shopping? What would make them seek out your website each time they go online, and pay attention when they see your company’s name?
The answer is content marketing. According to The Drum, 78% of CMOs think custom content is the future of marketing. What’s Being Done? Content marketing can be adapted to any budget and can be utilized by businesses of all sizes. Coca-Cola Coca-Cola has truly been a trailblazer with their innovative content marketing strategies. Sears Sears has found success in their content marketing by reaching customers in the post-purchase stage. Red Bull Red Bull took the idea of content marketing and ran with it nearly all the way to the moon (literally). What’s Their Secret? WORK | Translation. Global media trends | Havas Media. In partnership with top innovative companies and industry specialists, the Global Media Trends video series explores burgeoning global media trends that show how marketers are connecting with consumers in new and more meaningful ways.
At Havas Media we are undertaking this comprehensive market review in order to identify the most crucial areas of opportunity for our current and future clients. We believe there are multiple opportunities that are available within this dynamic new landscape, and as a result we must continuously evolve how we approach communications planning with respect to the ever-changing relationship between companies, brands, consumers and communities. Videos will be launched regularly throughout the year, as they are most relevant to marketers. Havas explores the latest in technology, content and media at the 2015 Consumer Electronic Show in Las Vegas, US.
Slideshare trend report: WORKS - Bratus. Drift | Snarkitecture. Drift Design Miami/ Miami Beach FL 2012 An entrance pavilion for Design Miami/ 2012, Drift creates an unexpected moment within the context of the familiar white vinyl tent, reformulating the material to create a floating environment. Inflated tubes are bundled together to create a topographical landscape in suspension: an ascending mountain above and an excavated cavern below.
These long cylinders are arranged vertically to infill the area of the entrance courtyard, and then lifted to create areas of circulation and rest for the visitors entering and exiting the structure. Filtered light passes between the tubes of the inverted landscape creating a space both interactive and contemplative. Apertures in the canopy above frame views of the Miami sky and allow natural light and fresh air into the interior. Photos by Markus Haugg. En Noir FW14 | Snarkitecture. En Noir FW14 New York NY 2014 In an ongoing collaboration with the fashion label En Noir, Snarkitecture created the scenic design and experience for their Fall/Winter 2014 runway show at the Park Avenue Armory in New York.
Referencing En Noir's concept of "tunnel vision", guests entered the space through a 100' long tunnel. Beginning as a narrow passageway, the cragged enclosure transitions into a cavernous opening along its length, ultimately leading into the 40,000 SF volume of the Armory. The environment is made single piece of black knitted mesh fabric suspended from above, its undulating form recalling the excavation of a tunnel. A raised runway with tiered seating on either side cuts through the center of the space, leading to a large, spotlit curtain. Photos by Noah Kalina. Cases - GEHL Architects. Studio Visit: The Principals. What does a studio—one that turns out a broad range of projects that require attention to the most finite details as well as broad strokes and big picture ideas—need? Balance. And after what The Principals founders Drew Seskunas, Charles Constantine and Christopher Williams describe as a somewhat shaky start, they were able to ground their young studio.
Formed just two years ago, the first step was putting their "designer egos" aside and pooling their talents into space-transforming installations for PS1, Model Citizens gallery and Bonnaroo, as well as products like the Bronze Bones dominoes—which later became Bare Bones, a set created in collaboration with fashion designer Billy Reid. The group's eclectic backgrounds contribute to their varied style. Seskunas (who grew up with Constantine in Baltimore, and was later his classmate at Pratt) hopped around Europe after getting his Masters in architecture. After returning to New York, The Principals worked steadily. Photos by Perrin Drumm. Industrial Facility's Sam Hecht on Designing for Mass Production, Rethinking Repair, and the Importance of an Orderly Workplace. Posted by core jr | 15 Oct 2013 | Comments (0) Hecht in Industrial Facility's London office.
Photo by Hello Design. Name: Sam Hecht Occupation: I'm a designer. Location: London Current projects: We're working on a new paradigm of the office—so that's office furniture. Mission: To serve people, primarily. Industrial Facility's Formwork series of desk accessories, designed for Herman Miller, debuted at last month's London Design Festival. Hecht and his partner, Kim Colin. When did you decide that you wanted to be a designer? Education: I studied fine art first of all, and then I studied industrial design at Central Saint Martin's and then at the Royal College of Art. First design job: Making instruction manuals for flat-pack furniture. Who is your design hero? The Passport Memo for Muji. Left: The Semplice table lamp for Oluce. Our space is very efficient. Other than the computer, what is your most important tool? What is the best part of your job?
What is the worst part of your job? Sculptural Furniture | Splinter Works. Base & OFFF. John S. Knight Journalism Fellowships at Stanford. Local Projects. LocalProjects Projects Collaborative Storytelling 14 projects Mobile 8 projects Environmental Media / Films 25 projects Social Media 5 projects Multi-touch / Touchscreen 17 projects Websites 11 projects. Herman Miller - Why Design Trailer. Live|work.