11 recommended business blogging books. Untitled. Alltop, all the top stories. Let Viral Be Viral | Project Rethink. Imagine this scenario. You are a major record label and you find that someone just uploaded a video to Youtube featuring a hit song from one of your artists. The knee-jerk reaction from most record labels is to declare copyright violations and have the video removed.
Fortunately for Chris Brown and the Record Label: Jive, a different approach was taken. Using Youtube’s Audio Content ID system the video, “JK Wedding Entrance Dance“ was identified as containing “Forever” by Chris Brown. However, instead of pulling the content Jive Record label capitalized on the viral nature of the video. According to the Official Google Blog, this was the right move: This traffic is also very engaged — the click-through rate (CTR) on the “JK Wedding Entrance” video is 2x the average of other Click-to-Buy overlays on the site. So what’s the lesson here? Comments are closed. Electronics Industry News for EEs & Engineering Managers. Pulitzer Prize-winning journalist makes case for green technolog.