Ellen Langer on the Value of Mindfulness in Business. Suppose you’re confined to a nursing home.
You’re elderly, you’ve lost much of your mobility, and your faculties are deteriorating. Along comes a Harvard University social psychology professor named Ellen Langer who takes you away on a retreat, where everything is transformed into the way it looked and felt when you were 25. Radios with vacuum tubes play rockabilly and Perry Como, a hardcover copy of Ian Fleming’s Goldfinger sits on a Danish modern coffee table (the movie won’t be released for several years yet), the clothing is au courant for 1959, and the conversation covers recent events like Fidel Castro’s invasion of Havana. Comment le «hackathon» réinvente l'innovation en entreprise.
Axa, Pernod Ricard et la SNCF ont adopté les méthodes de Facebook.
Customers Need to Fire Something Before They Can Hire Your Product. I’ve previously described the importance of nailing your customer’s problem as the initial battle.
But it’s about way more than just getting their attention. When you can describe your customer’s problems clearly and succinctly – even better than they can, there is an automatic transference where they believe you also have the solution for them. This is what Jay Abraham calls the “Strategy of Preeminence”. This same phenomenon is also at work at the doctor’s office where after correctly diagnosing you, you are more open to the prescription. But getting to this stage requires a deep understanding of your customers.
The basic premise is that people hire products to get a job done. When Krave Jerky Showed up in Class with a $435,000 Check. I remind my students that I’m teaching them a methodology they can use the rest of their careers, not running an incubator.
Every once in awhile a team ignores my advice and builds a company worth hundreds of millions of dollars. Hershey just bought Krave Jerky, a team in our 2011 Berkeley Lean LaunchPad class, for >$200 million. Jon Sebastiani and his team came into the 2011 Berkeley Lean LaunchPad class with several key observations: L'impression 4D, nouvelle (r)évolution industrielle ? The pull in business models: 3 types of Attractors to look for. So you need to know what your customer will love?
What excites them? What moves them? This of course allows you to begin the process of designing a business model that delivers to both the customer and the business. "La multiplication des chefs de projet est une catastrophe managériale majeure", affirme le sociologue François Dupuy. L'Usine Nouvelle - Qu'est ce qui vous a poussé à revenir sur un sujet dont on pouvait penser que vous aviez fait le tour dans votre précédent livre ?
François Dupuy - Beaucoup de personnes, et pas seulement mon éditeur, m'ont demandé d'écrire la suite. De mon côté, j'avais envie de revenir sur certains phénomènes que j'ai observés en intervenant dans des entreprises ou dans mes travaux de recherche. Certaines personnes me disaient que j'avais bien démonté les mécanismes de ce qui ne marchait pas mais que je ne donnais pas de solutions. De mon côté, je voulais, après avoir expliqué ce qui ne va pas, approfondir les raisons de cette situation, revenir sur le pourquoi ça ne va pas. Le titre de votre essai fait référence à une pensée managériale. Quand je parle de pensée, je ne me réfère pas à un grand système d'explication du monde avec des concepts définis.
A l'origine du phénomène, il y a la formation des managers encadrants. Comment expliquez-vous ce choix qui semble peu raisonnable ? « Fab labs », « makerspaces » : entre innovation et émancipation ? » Les dix innovations les plus prometteuses du monde en 2015 - L'Express L'Entreprise. Value Co-creation In The Age Of The Customer.
In this Age of the Customer (AoC), many traditional businesses are under threat and need to change.
Organizations often have the need to rethink their business strategy and operating model – but they often don't know how to approach the problem. Today, they tend to ask others to do it for them, when in reality; they need to do this for, and to, themselves. "The Robots Are Already Here and They're Called Corporations"
54 Screwups of a Startup CEO. Have You Tried Talking To Your Customers? I remember daydreaming in the boardroom of a renowned university in Ireland while pretending to listen to a group of stakeholders argue over a label on a web form… One side insisted that the users always call it an RFPN number while the other side was adamant it was simply the “RP Number”.
The conversation was becoming increasingly heated with snide remarks and armchair politics entering the fray. One group asked for usability tests causing the other guys to turn to me aggressively. La confusion liée au droit d’auteur casse la créativité en ligne. Partech Shaker, un lieu pour stimuler l’open innovation. Actualité économique Lyon et région Rhône-Alpes - Acteurs de l'économie. 3S-en-LR - Stratégie de Spécialisation Intelligente du Languedoc Roussillon 2014-2020. PitchLab - PitchLab Front. The Pitch Maker. Customer Development for Startups: What I Learned Talking to 500 Customers in 4 Weeks. Business Innovation Observatory - Industrial innovation - Enterprise and Industry.
What is this project about?
The Business Innovation Observatory delivers regular analysis and intelligence on the latest business and industrial innovation trends. What are the trends explored over the past semesters What is the approach? The analysis focuses on the business micro-perspective through the development of case studies on novel business and industrial innovation trends, practices and models. What are the objectives? The project has the following three objectives: to identify the dynamics and good business practices of innovative industries; to understand the barriers to innovation and to propose policy tools for supporting novel business innovation trends; and to nurture win-win relationships between entrepreneurs, policy makers and researchers.
What is the final target? The Business Innovation Observatory is designed to develop policy relevant and transferable results. Discovering Your Authentic Leadership. During the past 50 years, leadership scholars have conducted more than 1,000 studies in an attempt to determine the definitive styles, characteristics, or personality traits of great leaders.
None of these studies has produced a clear profile of the ideal leader. Thank goodness. Les trois P : protection, permission, puissance. Manager l’innovation, cela s’apprend ! Stéphane Mercier : « L’expérience utilisateur est indissociable du processus d’innovation » L'argent Dette (2010) Paul Grignon. MOUSELAND - LE PAYS DES SOURIS. 5 steps to building Minimum Viable Product with Story Mapping. In the previous post we have described different concepts of Minimum Viable Products. Among various definitions, we can describe MVP as a product built from the smallest set of features that delivers customer value. But what does “the smallest set of features” mean, and how can we define this?
In todays post we would like to share with you a technique which we have learned and which helps us to define and manage the scope of MVP. 60 percent of the features we build is waste. This Tiny Hotel Pod Sits on the Roof of a 60-Year-Old Historic Building. The future of Airbnb in cities. Since its founding, in 2008, Airbnb has spearheaded growth of the sharing economy by allowing thousands of people around the world to rent their homes or spare rooms. Yet while as many as 425,000 people now stay in Airbnb-listed homes on a peak night, the company’s growth is shadowed by laws that clash with its ethos of allowing anyone, including renters, to sell access to their spaces. In this interview with McKinsey’s Rik Kirkland, Airbnb cofounder and CEO Brian Chesky explores how the company’s relationships with cities can evolve.