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The Wall Street firm, which was publicly criticized a few weeks ago by one of its own for running roughshod over the interests of clients – dubbed “muppets” in internal speak – in the pursuit of profit, has now pulled off what looks like the trade of the year. But this one comes at the expense of its own shareholders. Commentary
Business & Financial News, Breaking US & International News | Reuters.com
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Définitions marketing : Le glossaire du marketing
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Talk about ads that make you emotional! This premiered two years ago during the Superbowl. It’s one of my favorite commercials ever. I’m pretty sure that any one who watched this had an ‘awwww’ moment when they started to realize the intentions for all of searches. This commercial does a great job of framing Google as a brand that’s able to be emotional. For example, when I think of Google I think of it as a resource for the answers to all my technical questions.

