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How Gmail Ads work In Gmail, ads are related to your Google Account. With features like Priority Inbox , we work hard to help you sort through the unimportant messages that get in your way. We use a similar approach with ads. For example, if you’ve recently received a lot of messages about photography or cameras, a deal from a local camera store might be interesting. On the other hand, if you’ve reported these messages as spam, you probably don’t want to see that deal.

