Out of Body Experience. Unconscious purchasing urges revealed by brain scans - life - 09. You spend more time window shopping than you may realise.
Whether someone intends to buy a product or not can be predicted from their brain activity – even when they are not consciously pondering their choices. The ability to predict from brain scans alone what a person intends to buy, while leaving the potential buyer none the wiser, could bring much-needed rigour to efforts to meld marketing and neuroscience, says Brian Knutson, a neuroscientist at Stanford University in California who was not involved in the research. Learning Meditation Home Page.