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DATA BROKERS

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How ‘data brokers’ are striking gold. A growing number of “data brokers” are raking in profits by scouring through the Internet to build profiles of consumers.

How ‘data brokers’ are striking gold

By looking at purchasing histories, social media pages and more, the brokers can piece together pictures of individual consumers that can help companies target their advertising with great precision. Privacy advocates fear the information could be used for more nefarious ends, and the industry has caught the attention of federal regulators. This week, the Federal Trade Commission issued a long-awaited report on the data broker industry that highlights how the companies collect and use data about consumers.

The agency called on Congress to pass legislation requiring “transparency and accountability” in the industry. The report comes on the heels of a similar report from the Senate Commerce Committee last year, and a call from the White House for a new privacy law. <A HREF=" Widgets</A> Representatives of the data broker industry say those fears are overblown. Les data brokers entreprises qui aspirent nos données par milliards. Des quantités vertigineuses de données personnelles sont aspirées par milliards sur Internet.

Les data brokers entreprises qui aspirent nos données par milliards

C’est ce que révèle une étude réalisée par la Commission fédérale du commerce (FTC) des Etats-Unis. Aux Etats-Unis, on recense huit entreprises principales de « data brokers » : Acxiom, CoreLogic, Datalogix, eBureau, ID Analytics, Intelius, PeekYou, Rapleaf and Recorded Nature. Ces compagnies revendent les données collectées à d’autres entreprises. Ce phénomène de collecte de données ne se limite pas aux Etats-Unis. Everything We Know About What Data Brokers Know About You. June 13, 2014: This story has been updated.

Everything We Know About What Data Brokers Know About You

It was originally published on March 7, 2013. We've spent a lot of time this past year trying to understand how the National Security Agency gathers and stores information about ordinary people. But there's also a thriving public marketfor data on individual Americans—especially data about the things we buy and might want to buy. Consumer data companies are scooping up huge amountsof consumer information about people around the world and selling it, providing marketers details about whether you're pregnant or divorced or trying to lose weight, about how rich you are and what kinds of cars you drive. But many people still don't know data brokers exist. The Federal Trade Commission is pushing the companies to give consumers more information and control over what happens to their data. It's very hard to tell who is collecting or sharing your data—or what kinds of information companies are collecting.

Where are they getting all this info? Yes. Data brokers : aux Etats-Unis, votre vie privée est en vente. Dans son allocution publique hier matin au sujet des évasions fiscales, François Hollande affirmait : « La transparence permet le respect. », incitant à la publication du patrimoine des élus.

Data brokers : aux Etats-Unis, votre vie privée est en vente

Pour autant, ces informations personnelles peuvent-elles être divulguées sans le consentement des intéressés ? La question se pose à une échelle beaucoup plus large en ce moment même aux Etats-Unis. Il ne s’agit pas du gouvernement, qui exhibe sur la place publique des informations privées, mais des « data brokers », ou courtiers en données, tels qu’Acxiom ou Bluekai, qui mettent à disposition des entreprises tout type d’informations relatives aux internautes. Acxiom, qui a dégagé un revenu de 1,15 milliard de dollars en 2012, posséderait un maximum de 1 500 données sur les internautes américains. Le nombre de données collectées s’avère toutefois moins importants s’agissant des autres internautes, tels que les internautes français. The Data Brokers: Selling your personal information. The following script is from "The Data Brokers" which aired on March 9, 2014, and was rebroadcast on Aug. 24, 2014.

The Data Brokers: Selling your personal information

Steve Kroft is the correspondent. Graham Messick and Maria Gavrilovic, producers. Over the past year, a huge amount of attention has been paid to government snooping, and the bulk collection and storage of vast amounts of raw data in the name of national security. What most of you don't know, or are just beginning to realize, is that a much greater and more immediate threat to your privacy is coming from thousands of companies you've probably never heard of, in the name of commerce. They're called data brokers, and they are collecting, analyzing and packaging some of our most sensitive personal information and selling it as a commodity...to each other, to advertisers, even the government, often without our direct knowledge.

Steve Kroft: Are people putting this together and making dossiers? Julie Brill: Absolutely. Steve Kroft: With names attached to it? Tim Sparapani: Yes.