Neurofocus. Neurofocus MYND. The world’s leading neuromarketing firm, NeuroFocus reveald today the first dry, wireless full brain EEG headset at the 75th Annual Advertising Research Foundation conference in New York.
The company claims they have successfully combined the accurate and reliable performance levels of gel-based wired EEG systems used in clinical settings with lightweight, attractive design as well as high durability and serviceability. NeuroFocus envisions that Mynd will open up new testing environments to consumers beyond the lab, such as the home, outdoor venues, movie theaters, shopping malls, and auditoriums with data being streamed to platforms, including the iPad, iPhone and other smart devices.
Developed over the last three years, Mynd will lett for the first time market researchers to capture the highest quality data on consumers’ deep subconscious responses in real time wirelessly, revolutionizing mobile in-store market research and media consumption at home. Key highlights of Mynd: IMEC. Find more content on: Using innovative sensor technology, IMEC researchers have demonstrated a headset that captures brain signals.
Imagine a comfortable and lightweight headset that you put on and that immediately starts to capture your brain signals. ActiCAP. ENOBIO. EMOTIV. Experimental Art with Brain Controlled Interface This essay presents experimental computer artworks using Brain Controlled Interface (BCI).
It points to a preliminary contextualization and general development emphasizing affective, sensory, poetic and aesthetic experi ences intermediated by mindware devices. Research Page.