Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store (9780470107416): Carol L. Schroeder. Specialty Shop Retailing: How to Run Your Own Store Revised (0723812212644): Carol L. Schroeder. The Specialty Shop: How to Create Your Own Unique and Profitable Retail Business (9780814474426): Dorothy Finell. Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (9780618785919): Jay Conrad Levinson. So You Want To Own The Store : Secrets to Running a Successful Retail Operation (9780809232369): Mort Brown, Thomas Tilling.