3 ways to build social commerce on your site. When Howard Schultz came on board with Starbucks in 1982, he advised the company to evolve its business from coffee beans and accessories to coffeehouse culture and espresso by the cup.
The idea was initially met with rejection from company founders. Given Starbucks’ meteoric rise since then, the rest is history, with the lesson that businesses must be cognizant of market trends and embrace new channels that promise growth. Similarly, retailers ignore social channels at their own risk, and a number of recent market trends have coalesced to make social commerce top of mind. A majority (58%) of all consumers now research products online before purchasing, and half of those consumers publish comments or reviews online about the products they buy. Global e-commerce revenue figures continue to grow at a faster rate (19%) than the economy as a whole.
The Ultimate List: 40 Social Networking Sites Specifically for Small Business, Entrepreneurs, and Startups. We all know of the huge social networking sites like Twitter and Facebook.
They’re great for large scale connections and discussion. But, as entrepreneurs and small business owners sometimes it’s nice to connect with other like minded individuals in a smaller, more focused setting. If that sounds like what you are looking for in a social network, the below list is for you. Online social networking: Could what you’re doing online be illegal?
The Ultimate List: 40 Social Networking Sites Specifically for Small Business, Entrepreneurs, and Startups. Magnetic Sponsoring - The Real Truth. 7 Effective Ways to Tell Your Business’s Story People love stories and no one knows that better than Mike Dillard of Magnetic Sponsoring. His rags to riches story attracted thousands of followers and his online business system continues to be a great success, and with an effective story, you could become the next internet sensation. Here’s how: 1. Keep It Personal – Personal stories tell readers that you’ve learned a lesson.