Official Webtrends Company Blog. Facebook updates its platform with changes for Pages, Places and Apps - Facebook. It can be hard to keep up with the changes that Facebook make to its platform and how they can affect the way you run your Pages, Apps or Places. There have been a few recent changes to Facebook that you should know about. This week we cover two useful new additions to Facebook Places that shows the company is becoming more of a community to fans, a change to apps that developers should be aware of, and two new tools that will be particularly useful for Page owners and advertisers. Recommend this Place Many Page owners were frustrated when Facebook withdrew the option to suggest a Page to friends, as this was an easy way to encourage organic growth on the Page, before Facebook decided to leave it as an option for Page admins only.
A new feature on Places however, is a welcome addition that helps fans to spread awareness of Places in much the same way as you could for Pages. The new feature is called ‘Recommend this Place’ and it will roll out onto all Place Pages soon. Facebook Places in France. The Ever-Evolving Consumer Evolves (Again) Does Marketing and Communications change fast enough to keep pace with consumers?
It's becoming more difficult and brands are falling behind (in short, no... Marketing is not keeping pace). We need to face one cold, hard truth (and then figure out what to do about it): this is the first time in our civilization where consumers are more advanced (in terms of both technology and how they are communicating) than the Marketers. Prior to all of this connectivity (and yes, Social Media plays a big role in this development), Marketers led the way by creating and producing messages that no individual consumer could have ever conjured up, but things have changed.
The completely untethered consumer is doing things we never really imagined. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. Mobile connectivity just changed everything (again). Do you think Marketers will ever be able to get ahead of this? By Mitch Joel. [Infographie] L’écosphère économique Facebook – F-commerce – CommerceSocial.net.