Luminate gets $10M to add more than just a caption to photos. Luminate has created a way to make the trillions of static images on the web interactive. Thursday, the company announced it has raised $10.7 million in a third round of funding and was launching an image app store. “Images are clearly the central experience on most sites, but nothing has been done with them since the beginning of the Web,” said chief executive Bob Lisbonne in an interview with VentureBeat, “Images are still static and we want to change that.”
Luminate’s original approach attached relevant ads to images online. The company expanded on that idea and created a platform for publishers to attach any information to a picture, whether it’s an annotation, a link to news stories, or even a display of products that match what you see in the picture. With its apps, Luminate is able to closely identify products and people in pictures. The company is now releasing an image app store with 11 apps that can be used to add more context to images. Stipple - Discover the stories inside images.
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