Sabrina Horn's Blog Post: HGID. This is a big week in our history. We are in essence relaunching our Interactive Design practice (formerly known as Interactive Services) with lots of goodies. I’m really proud of this for a couple of reasons. Back in 2003, we were among the first, maybe even the first, boutique PR agency to start an interactive practice. We thought interactive would be an important differentiator for us, but also that it would be the future of the PR world and communications in general. I’m also excited because our Interactive Design practice has grown up. Building an interactive department “from scratch” is not for the faint of heart. Michael Mancuso's Blog Post: HGID. We have been working toward this day for quite some time. The day when we as an agency, and specifically we of the Interactive Design team, can proudly strut our stuff for our clients, colleagues and the general public.
But what does it mean and why should you care? By launching ID today we’re formalizing what we’ve already had in practice – that visual communication is not only important by itself, but also augments PR activities. Too many agencies make half-hearted efforts to offer these services via partnerships and third parties, and especially in the PR world, it shows in the quality of the final product. Horn Group’s DNA is infused with visual thinking and we’ve been working together to bring the conversation to the places where our clients’ customers spend their time.
So why work with Horn Group ID? Create positive brand perception Create fresh content Content creation is a big job, and yet too often companies make the decision to take that task on themselves. HGID Press Release. September 21, 2010 - New York City - Horn Group, Inc., a top digital communications agency, today announced the expansion of its award-winning design and development practice – now called Horn Group ID (Interactive Design). To support its growth, Horn Group has hired digital marketing expert David Fausel as Vice President of Interactive Business responsible for business development, strategy and operations. Horn Group is one of the first PR agencies to identify the need for visual communications services and original content as integrated components of public relations campaigns. Established in 2003, today Horn Group ID boasts over 100 client projects, an in-house team of programmers, designers and project/client managers, and services that contribute roughly 20 percent of the agency’s total billings.
More Services and Capabilities Interactive Design Leadership Team Adding to its leadership team, Horn Group has hired David Fausel who starts October 4, 2010. Expanded Sector Focus. HGID Video Announcement.