Jonathan Hirshon
Full bio:
Horizonpr1. Www.horizonpr.com/documents/PDF-SJMN.pdf. Www.horizonpr.com/documents/PDF-NYTimes.pdf. BusinessWeek. Slide Show >> For nearly two decades, Jonathan Hirshon has nurtured startup entrepreneurs as a Silicon Valley marketing and communications consultant. Along the way, Hirshon has observed both sorry failures and stunning successes, and he became an entrepreneur himself -- founding Horizon Communications, a Santa Clara (Calif.) -based consultancy, in 1995. Though it takes plenty of moxie to start a company, Hirshon says, it's the outsized entrepreneurial ego that most often brings down startups (see BW Online, 10/28/05, "The Startup Bug Strikes Earlier").
BusinessWeek Online contributor Karen E. What's the most common error made by startup entrepreneurs? Easily the biggest problem is when you have a founder who is sentimentally attached to his company to the point where he won't let go and accept help. Because they're very smart, and they've come up with a new way to do something, they think running a company will be easy. Is this tendency particularly pronounced in younger entrepreneurs? Www.horizonpr.com/documents/j.pdf. Does Good Tech Need PR? Behind the scenes of many tech blogs these days, there's a rat race for attention, with PR agents struggling to overcome the noise of feeds, news sites and other agents in order to get coverage for their clients.
Tiny web tech companies pay $5k, $10k or more per month for PR agents to work the media, old and new, in hopes that it will help them find wider audiences. Big companies spend far, far more on PR. Is that really necessary? Won't great technologies find their own audiences when their undeniable value is discovered by one person and passed on to the world at large? Whether or not a PR agency is essential is something many startups struggle with. Image above: PR Stereotype, by Brian Solis, who is a class act in PR. Wine and Dine 2.0 Blogger Robert Scoble made a post this morning asserting that great technology will find its audience naturally, through word of mouth. Technology gets a lot of PR in the world of new media. The Good Sides of PR Help with messaging. Contacts The Down Sides. Jonathan Hirshon. Horizon PR (horizonpr1) Corporation. SGI - HPC, Servers, Storage, Data Center Solutions, Cloud Computing.
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