horizonpr1

Jonathan Hirshon

Full bio: http://www.horizonpr.com/2.php

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www.horizonpr.com/documents/PDF-SJMN.pdf

www.horizonpr.com/documents/PDF-NYTimes.pdf

BusinessWeek

For nearly two decades, Jonathan Hirshon has nurtured startup entrepreneurs as a Silicon Valley marketing and communications consultant. Along the way, Hirshon has observed both sorry failures and stunning successes, and he became an entrepreneur himself -- founding Horizon Communications, a Santa Clara (Calif.)-based consultancy, in 1995. Though it takes plenty of moxie to start a company, Hirshon says, it's the outsized entrepreneurial ego that most often brings down startups (see BW Online, 10/28/05, "The Startup Bug Strikes Earlier" ). BusinessWeek Online contributor Karen E. Klein recently spoke with Hirshon, discussing why young entrepreneurs need to recognize how much they don't know, and more important, how to ask for help (see BW Online slide show, 10/28/05, "Entrepreneurs: Cream of the Young Crop" ).

www.horizonpr.com/documents/j.pdf

Behind the scenes of many tech blogs these days, there's a rat race for attention, with PR agents struggling to overcome the noise of feeds, news sites and other agents in order to get coverage for their clients. Tiny web tech companies pay $5k, $10k or more per month for PR agents to work the media, old and new, in hopes that it will help them find wider audiences. Big companies spend far, far more on PR. Is that really necessary? Won't great technologies find their own audiences when their undeniable value is discovered by one person and passed on to the world at large?

Does Good Tech Need PR?

Jonathan Hirshon | LinkedIn

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SGI - HPC, Servers, Storage, Data Center Solutions, Cloud Computing

So sad. We all hoped he would beat his illness, but alas. Steve made an impact on so many, and for that we are thankful. My thoughts and prayers are with his family and friends.

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