News Publishing Guide: About Publishing on News. News Publisher makes it easy to distribute interactive and engaging articles on News, an all-new app built right into iOS 9.
News brings together high-quality news, magazine, and blog sources in a single beautiful content experience. Whether you’re a major news organization or an individual blogger, you can sign up to deliver your content to millions of iOS users. This guide shows you how to register as a publisher, set up your News channel, and prepare your content. Coming Soon: Apple News Format We’re working on bringing you a brand new format you can use to create signature content for News. When you register as a publisher, you’re automatically signed up to be notified when Apple News Format is available. Advertising Opportunities Monetization of Apple News Format content is made simple with iAd, Apple’s advertising platform. Resources News on Apple.com: Learn more about the News app. Support If you have questions or need help, contact us. A News Tour. Rachel Shechtman: How I See Retail As Publishing [Video] Ten Ways to Power up Your Thought Leadership Marketing In 2011.
By Tim Parker A lot has happened in the world of thought leadership marketing this year.
In particular, the increasing use of search and social media by the executive suite continues to raise the bar for the quality and quantity of material a B2B firm must produce. It is also changing the channels by which it can best distribute it. This article summarizes the top ten things we think a firm should start doing next year if it isn't doing them already. Being in the business of thought leadership marketing, we know that executives abhor unsubstantiated asssertions.
OK, here we go. 1. Over the course of 2010 we have heard more and more firms crying out that they can’t publish good enough material in sufficient quantity to differentiate themselves in the market. This is not just because it’s difficult to be leading edge on every topic a firm has expertise in; it’s also because the bar is continually going up. There are several factors that come into play when deciding which topics to own. 2.
Traditional Publishers Release Enhanced E-books for iPhone and iPad. Scribner and Simon & Schuster Digital have released what they are calling their first-ever "enhanced e-book," Rick Perlstein's Nixonland, via Apple's iBookstore application.
The enhanced e-book [iTunes link] includes an original interview with the author and 27 historic video segments produced by CBS News embedded alongside the original text, which was first published in hardcover in May 2008. A digital version without the video is also available through Amazon's Kindle Store. "Since the first digital books were published, many have wondered when we would be able to add to the reading experience by exploiting the full capabilities of digital media," Carolyn Reidy, president and CEO of Simon & Schuster observed. This is, we think, just the beginning of what could become an entirely new medium, in which texts are merely one component of a larger multimedia experience. What do you think about the concept of enhanced e-books?