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It’s essentially an influencer scoring and ranking functionality that allows you to set parameters or point values for a person’s action (Tweet, Retweet, Like, etc.) then score how they react or interact with your brand or content. Scoring can be time dependent (more points if they’ve re-tweeted you in the last 14 days), geographic in nature (more points if they’re closer to you physically) and certainly reach/impact in nature (more points assigned to actions by those with higher follower counts, etc.). How Far Did Your Tweets Travel?
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