Welcome Tab for Facebook Page. Managing time for communities - a guide for us all | bcToolkit Blog. With several years’ experience, conceiving and delivering social media campaigns one of the most common problems we see is just how little understanding there is of how much time you actually need to invest to meet the needs of your community – wherever it is. And, given that Monday was Community Manager Appreciation Day, this seems a more-than-appropriate post! [slideshare id=6687632&doc=cmad2011-110124142657-phpapp01] Whilst the community manager is an increasingly popular (and completely relevant) client-side role, it is still a tough business case to justify these days.
It is an even more challenging situation for agencies. In many cases, the agency will only have exposure to certain aspects of the client’s business or social media is only a bit-part of their overall client portfolio. How then, as an business, with shared resource and a finite budget can you plan your social media activity to ensure that you are where you need to be, when you need to be? 1. 2. 3. 4. 5. 6. 7. Blog early, share late: research findings.
Early birds catch the blogworms. Or so suggests research by blogging metrics maniac Dan Zarrella. You have the best chance of getting eyeballs to your posts if you get that content out before 10am US Eastern time. In a recent webinar hosted by Hubspot, Dan unleashed a torrent of findings from his surveys and research of over 170,000 blog posts. This fine infographic does a great job of summing up general reading/feedback trends seen across the blogs studied: Whether it’s views, links or comments, most activity happens early in the day. Retweeting follows a similar path. Judging by the success of this webinar, interest in blogging definitely isn’t on the wane, which makes me somewhat skeptical about a recent study suggesting that although corporate blogging isn’t exactly dead, it’s reached saturation point. There was no evidence of this during Dan’s study of blogging, which had the Twittersphere ablaze for the full hour of the presentation.
Connect: Authored by: Daryl Pereira. Social ranking signals revealed: what Google and Bing are really using. Confab: The Content Strategy Conference - Speakers. I Am Social Media… …and so are you! We’re walking, talking vessels of discussion and information transfer and it shouldn’t be under-estimated how much a real-life conversation can translate into a fruitful relationship online. I’ve just got back from Seattle where Microsoft was hosting a Ragan Employee Communications, PR and Social Media Summit, and the more conferences I go to, the more I come to realize that social isn’t all about Twitter, Facebook and Foursquare. Don’t get me wrong: they’re great tools (and partners of ours) with massive message-distribution potential, but they’re not the only ones.
Blogs, like this one, have been going for years, as have forums, newsgroups and, dare I say, email, and they all contribute to the social ecosystem and help drive discussion and the important marketing nirvanas of content discoverability and sharing. I was speaking at a conference in Hong Kong a few months back, and I was asked what I do at events when I’m not speaking on stage. Cheers Mel Carson. Plans ‹ Mostash – social marketing boutique. Risk Reduction Strategies on Facebook. Sometimes, when I’m in the field, I find teens who have strategies for managing their online presence that are odd at first blush but make complete sense when you understand the context in which they operate.
These teens use innovative approaches to leverage the technology to meet personal goals. Let me explain two that caught my attention this week. Mikalah uses Facebook but when she goes to log out, she deactivates her Facebook account. She knows that this doesn’t delete the account – that’s the point. Mikalah is not trying to get rid of her data or piss of her friends. Shamika doesn’t deactivate her Facebook profile but she does delete every wall message, status update, and Like shortly after it’s posted. I asked Shamika why she bothered with Facebook in the first place, given that she sent over 1200 text messages a day.
Both of these girls live in high-risk situations. Related tweets: @tremblebot: My students talk abt this call it “whitewashing” or “whitewalling.” The Facebook news feed: How it works, the 10 biggest secrets. How does the social media giant decide who and what to put in your feed? Tom Weber conducts a one-month experiment to break the algorithm, discovering 10 of Facebook’s biggest secrets. The more digital our daily lives become, the more perplexing the questions seem. Will the growth of social media destroy our notions of privacy? Is democracy helped or harmed by the cacophony of opinions online? And perhaps most confounding: Why does that guy I barely know from the 10th grade keep showing up in my Facebook feed? If you've ever spent time on Facebook, you've probably pondered that last one. The Daily Beast’s one-month experiment into Facebook’s news feed yielded the following discoveries: A bias against newcomers “Most Recent” doesn’t tell the whole story.
Facebook, much like Google with its search algorithms, consistently refuses to go into details about how it picks and pans content (save a few glancing details this year about the enigmatic engine that powers it, EdgeRank). 1. 2. 3. 4. Why European social media projects fail / we are social. Want My Attention on Facebook? Post a Picture on Friday Morning | Peter Kafka | MediaMemo | AllThingsD. Brands are flocking to Facebook because their users are flocking to Facebook. But the more crowded it gets, the harder it is to get people’s attention. Some tips on how to stand out: Use a picture, not a video. And put it up on Friday morning. That’s the conclusion from a new study from Vitrue, a social media marketing shop. Vitrue looked at engagement rates–”likes,” comments, etc.
–for posts published via consumer brands’ “fan pages” and found that: Posts with images get clicked on 22 percent more often than video posts, and 54 percent more often than text-only posts.Posts published before noon get clicked on 65 percent more often than those published later.Posts published on Friday do best; weekends are the worst. You can do some dot-connecting using Vitrue’s data if you feel like it. But note that a lot of this data varies depending on who is doing the posting: Consumer-packaged-goods guys like P&G, for instance, are least effective when they publish stuff on Wednesdays. Home :: Ecomotion. Decide or not Everyone makes decisions, during their life and sometimes some of the decisions may not good ones and sometimes those most important to you can get hurt by your actions.
So take a look at yourself and make a positive decision about your gambling the simplest form of help, could be […] Opinions Don’t Help We all have an opinion, on people who gamble, but sometimes an opinion is not enough and help may be needed. Gambling can be a problem, for many it can affect the family unit, dramatically. It can become the common element, of family arguments and often the reason good marriages […] Family Status, Bread Winner Everyone feels comforted with family unity, and often that unity is headed and controlled by the man of the family, but this is not exclusive, it is usually the most dominant person in a family unit or the one who contributes the most money. Cause or effect/Broke or Dead Addictive personality, do you have one, or do you know someone, who has one. LikeOurselves is Foursquare for friends you haven’t met yet. A new London-based geolocation startup wants to make meeting new people with shared interests easier.
There are already a variety of meet-up planning services from Yahoo’s Upcoming to newer entrants like Plancast, but what about if you’re new in town or want to get involved in a new ‘scene’ and don’t know where to start? LikeOurselves aims to solve this problem with with a geolocation service for people who want to meet others for the first time “Without planning, formality and without the awkwardness of a meet and greet.” Once signed up, users can select the type of people they’d like to meet based on categories like ‘Students’, ‘Hobbies’ and ‘Spontaneous date’. A series of tags for each category help narrow down potential matches. Then, when you’re out and about you can use the service’s mobile website to locate nearby matches.
A “dual opt-in” system helps ensure that both people are happy to meet. Google Analytics for Facebook Fan Pages. We launched our Facebook fan page earlier this month and as with all Facebook pages only Facebook Insights program is available to page administrators. Facebook Insights shows demographic details and interactions on your pages BUT limited to show information of fans only. It is far less sophisticated and comprehensive when compared to the free Google Analytics. One of the limitations of Facebook Fan pages is that you can only run limited Javascript on it and Google Analytics needs Javascript code included to correctly track visitors. We have successfully managed to get ALL functions of Google Analytics working on our Facebook fan page (including visitor statistics, traffic sources, visitor country, keyword searches with all other powerful reporting & maps overlays etc). How to setup Google Analytics on your Facebook fan pages The workaround we use in our code is to include Google Analytics as an image instead of setting the standard Javascript. 1) Setup Google Analytics account.
7 harsh realities in social media / we are social. 5 Secrets To Get Retweets That The Experts Won’t Tell You. - @Tr. Douchebags have arrived to twitter in droves. In herds. In whatever word means ‘large quantities’. Douchebags have arrived to twitter in KFC Family Meal-sizes. OK. That’s just what I’m eating right now. But they’re here. And recently I have discovered that they are charging people to learn how to get retweets. Hilarious.
Don’t worry. I want to do that. But since I’m lazy, I’ll just give you the secrets for free. I’ll share the five secrets the ‘experts’ don’t want to tell you. The secrets they don’t even know. What makes you so qualified? Because I get retweeted without gaming Twitter for followers. How do I know I will get the most bang for my buck from this article? First, don’t ever use that term again. Did you arrive to this article from a tweet? Maybe a retweet? Exactly. Let’s get started. Indeed! 1. Think of a retweet as an STD. Crabs. Let’s do crabs. Now picture twitter as sexy college campus during the first week of school. Now think carefully. Who is in danger of getting crabs? Of course not. 2. 3.