content strategy
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Over content is het laatste woord nog lang niet gezegd. ‘Hoe kom ik aan goede content?’ is vaak de eerste vraag die bedrijven mij stellen.
Een contentstrategie is geen doel! | Door: Maria Balkenende #Content »
Responsive-Ready Content | Sara Wachter-Boettcher, Content Strategist
The nice folks at A List Apart published a piece from me last week called Future-Ready Content , which I wrote amid the fervor over future-friendly thinking and responsive web design last year—a fervor I both joined in and felt terrified of. Because no matter how exciting this flexible, unfixed future seemed, for months I couldn’t shake this little voice inside my head—the voice that said our content wasn’t ready. But it can be, if we put in some work. So today, I wanted to expand on the discussion around responsive design specifically, demonstrating why we need a foundation of content types, micro structures, and business rules if we want to keep priority, relationships, and meaning intact. Content choreography Paravel’s Trent Walton blogged about this concept last summer, and I’ve been thinking about it since.Content Strategy: The Philosophy of Data
Not that familiar with “content strategy?” That’s ok. It’s in my job title, and I struggle every time I’m asked what I do for a living. Many people have no idea what it means, but even more people bring their own (wrong) assumptions to the conversation.
Het lijkt zo eenvoudig: op een website maak je alle informatie die je als organisatie kwijt wilt voor iedereen toegankelijk. Je core business, je contactgegevens, je werknemers, het laatste nieuws, je toekomstplannen. Maar hoe weet je eigenlijk of wat jij op je website zet, ook datgene is dat je bezoeker verwacht en wil weten?
De noodzaak van een contentstrategie
The Discipline of Content Strategy
We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content. Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been talking about the content itself. Yeah, yeah. We know how to write for online readers.