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Razzie's Of Logo Design: The Worst Logos Ever Designed

A logo is an image that is supposed to be the representation of an organization. The logo’s job is to give off the same energy you would want people to receive when you describe the company or organization it represents. That being said, it is quite astonishing that there are actually people out there that are willing, and more importantly bold enough to, post a logo design job somewhere in the price range of $100. Some even are bold enough to disrespect the creative community even more by going as low as $50, some lower than that. http://www.1stwebdesigner.com/inspiration/worst-logos-ever-designed/

Rationale of Visual Branding - Eight outlines - Visual Branding

http://visual-branding.com/eight-outlines/rationale-of-visual-branding/ Creating business through design Why design is a key competitive factor in business How to make design work for your brand(s) Rationale of the book

Wat is merkpersoonlijkheid, de brand personality schaal van Aaker - LeerWiki.nl

Inleiding over merkpersoonlijkheid Merkpersoonlijkheid is tegenwoordig veelbesproken. De brand personality scale van Aaker is een van de meest besproken schalen om die merkpersoonlijkheid te meten. Dit artikel legt alles uit over de brand personality scale van Aaker. http://www.leerwiki.nl/Wat_is_merkpersoonlijkheid,_de_brand_personality_schaal_van_Aaker
http://www.powerpr.nl/2011/09/merkbelofte-maakt-schuld/#.TzGKNFxdwS4

Merkbelofte maakt schuld

Belofte maakt schuld. Simpel. Of het nu gaat om die mok koffie die je voor je collega belooft te halen of de toezegging om vrienden te helpen verhuizen. Als je maar vaak genoeg je beloftes niet nakomt, geloven mensen je niet meer.