Here’s a look at some of the tools that have been feeding my Twitter addiction, and some other highly-recommended tools that I’ll be checking out this week. As Twitter co-founder Jack Dorsey said in our meeting last week, the strength of Twitter lies in its open API and 3rd party tools; the platform itself is incredibly simple. If you’re looking to get the most out of Twitter, these tools will help you do just that. 85 Twitter Tools | The Daily Anchor
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Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. According to a recent University of Maryland study, social media adoption by small businesses has doubled from 12% to 24% in the last year. But as these businesses look to Facebook and Twitter to connect with customers, many are finding that some strategies work and some do not produce results. We’ll be exploring these questions at a panel on Social Media and Businesses at our Social Currency CrunchUp on July 30.
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Since being acquired by Google, The (former) Dealmap team has been working furiously to integrate many of the features from The Dealmap into Google Offers. Discover relevant offers from local businesses and the brands you know and love across multiple Google properties - including Google Offers, Search, Maps and Shopping. Save offers to your Google Account for instant redemption at in-store locations with your mobile device or the Google Offers app will remind you next time you're near the store. Once at the business, open the app to show and use your offer without printing anything. Thanks to everyone who supported The Dealmap, and we hope you’ll continue to find great local deals using Google Offers.
Four Social Media Marketing Tools Local Retailers Should Use Tod
inShare13 If you want to get a glimpse of the economic future, focus on the emerging trends driven by those defining the evolution of the social Web. Social media is not only democratizing influence and upsetting the traditional media ecosystem, it is now an indicator for a potential economic resurgence. Leading metrics firm, comScore, released its Q1 U.S E-Commerce Spending Report recently, finding that online retail spending approached $34 billion in Q1 2010, which represents a 10 percent boost compared to last year. The surge also symbolizes the first time that growth rates hit double-digits since the second quarter of 2008. Facebook and Twitter users spend 1.5x more online than the avera
By Rhonda Abrams for USA TODAY You've got 3,560 people following you on Twitter and 1,450 fans on your Facebook page. That's great for your ego, but what's it doing for your bank account? Social media: Hype or money-maker for your small business?
I recently had the opportunity to sit down for an extensive interview with Luther Lowe, Yelp’s Business Outreach Manager. Luther was in town to speak at SEMpdx’s Searchfest, and was kind enough to set aside some time to enjoy a couple pints of locally brewed IPA and answer questions regarding his role at Yelp, the recent lawsuits brought against their company and how small businesses can get the most out of their Yelp business listing. Following is part one of my three part interview with Luther: Luther Lowe ~ Yelp CHRIS: Luther, how long have you been with Yelp? Yelp Interview Part 1: Luther Lowe Discusses Recent Lawsuit, His
The loyalty program system within foursquare continues to evolve Foursquare was created to motivate people to discover interesting things around them. As the platform has evolved, we’ve started to experiment with many different ways to encourage users to explore, from surfacing great tips that come from the friends you trust to rewarding users who frequent the gym or commute via public transit. Thousands of merchants, too, are actively claiming their venues in the system and providing additional incentives on the platform in the form of Special offers and Mayor Offers.
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