How Brands Can Make the Most of Facebook's New Pages. The new Facebook Pages are finally here, but what does it mean for brands that have struggled to make Pages a business tool on a personal network? The first thing you'll notice is that Facebook Pages are once again made to look like Facebook Profiles. You have little differentiation anymore between the publicly viewable, often more commercial page, and an individual's private profile. This lack of distinction from an interface standpoint can be confusing to consumers. Below is a breakdown of the changes in the order that Facebook presents them in their new Page tour. 1.
When the photos across the top of Facebook profiles first appeared, people were in a panic. Be strategic: If photographs are part of what you do, this is a nice showcase. 2. Not to sound the panic alarm, but tabs as we know them are gone. Be strategic: One thing that the new navigation forces you to do is to examine what superfluous tabs you used to hide next to your six visible tabs. 3. 4. 5. 20 Awesome Designed Twitter Homepages. 6 Predictions for Digital Advertising in 2011. Jesse Thomas is the CEO and Founder of JESS3, a Creative Interactive Agency. JESS3 designs products and experiences for brands like Google, Nike, Facebook, MySpace, C-SPAN, Microsoft and NASA. "Likes," views and followers were all the rage in 2010. Despite the social media community emphasizing engagement instead of reach, media agencies quickly learned that engagement doesn’t scale easily, making it difficult to sell. Enter Facebook, YouTube and Twitter. As consumer use of social media spiked, the leading social networks retooled their advertising products to satisfy the newfound demand from brands.
On the flip side, as consumers incorporate social media more into their daily lives, alternatives to the “big three” in the form of niche and location-based social networks have increased in appeal. Below are six predictions for digital advertising in 2011. 1. Location-based advertising will continue to grow in 2011 as Facebook expands the technology with its location platform, Places. 2.
5 Ways to Promote Your Social Media Efforts Offline. The real world is often overlooked when small businesses try to raise awareness of their online efforts. But with a few clear exceptions, pe November 03, 2010 The real world is often overlooked when small businesses try to raise awareness of their online efforts. But with a few clear exceptions, people still do most of their living offline. Physical space can be as good of a place as any to advertise your website, social media accounts and blogs.
There are a bevy of creative ways to get your online properties in people's offline views, and we've got the photographic evidence to prove it. If you've already dabbled in promoting your social media efforts offline, let us know which ways were successful in the comments below. 1. Jeweler Samuel Gordon ran this full-page magazine ad in a local publication. The folks at Martin Flyer linked to their website with a QR code on their ad in InStyle Magazine. 2. Social media-friendly business cards give others more options for connecting with you. 3.
5 New Ways to Market Your Brand on Facebook. With 500 million members and growing, Facebook offers brands and marketers direct contact to the largest pool of online users on the web. After all, social media is fast becoming more popular than e-mail on mobile devices and more convenient for news consumption than the daily paper. In recent weeks and months, Facebook has introduced and improved a number of on-site tools that sage brands and businesses can use to better market themselves.
Even the simplest of tools such as "Likes" and photos could serve as a catalyst for a viral network effect. Of course, there's also opportunity to be had with more calculated efforts around Place Pages, Questions and the New Groups. New as these conveniences may be, they're still rich with opportunity. What follows is a look at how these tools, mixed with a little ingenuity, can be applied to your marketing purposes. 1.
Facebook Photos are likely a much overlooked brand utility. 2. Here's a few that come to mind: 3. 4. 5. Social Networking for Business | BNET. Last Updated Sep 15, 2008 1:05 PM EDT Social networking may sound fluffy, but it can translate into real benefits for you and your company. William Baker, a professor of marketing at San Diego State University, surveyed 1,600 executives and found that firms that rely heavily on external social networks scored 24 percent higher on a measure of radical innovation than companies that don't. Online networks can help you hire the right people, market your product — or even find a manufacturer. Here are four professionals who used social networks to change the game.
Finding Unexpected Collaborators Tools: within3.com, a social network for scientific practitioners Tactic: Saverio Gentile, a visiting fellow in the neurobiology laboratory at the National Institute of Environmental Health Sciences, had been using within3.com, a social network for doctors, to discuss medical journal articles. Building a Global Business From Scratch LinkedIn, Facebook, Flickr Tactic: Finding Talent in the Trenches Tools: New Media Social. How to Use LinkedIn to Market Your Business. More and more professionals are using social networks to build relationships, meet new contacts, and market themselves and their businesses. But diving into the virtual meet-and-greet can be daunting. Where to begin? The answer is LinkedIn, a social network for professionals who are looking to promote both themselves and their companies. Developed specifically for business, you don’t run the risk of blurring your professional life with your private one.
LinkedIn offers an amazing opportunity to generate new leads — you can find, be introduced to, and collaborate with qualified professionals who can help you accomplish your goals and grow your business. LinkedIn has great tools for connecting you to customers, prospects, and industry thought leaders alike, and many marketers are under-utilizing its functionality due to simple lack of awareness — joining LinkedIn is simple, but turning it into a powerful networking tool takes a bit of know-how. Some LinkedIn facts 1. 2. 3. 4. 5. 6. 7. 1. 2.