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4 Essential Facebook Page Apps to Improve Communication With Fans. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

4 Essential Facebook Page Apps to Improve Communication With Fans

The number of Facebook applications can seem a little overwhelming at times. While Facebook doesn’t share an exact number, an independent website called AppData monitors trends for over 100,000 Facebook applications, which is a lot to sift through. As a business, trying to determine which of those apps can help your organization can be daunting. To get you started, here are four essential Facebook apps that allow you to better reach and communicate with your audience, as well as save you time for all those other things you have to do. 1. Facebook Timeline Apps & Business Tools. The Anatomy of an Effective Facebook Business Page. Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of 'Likes' (By the way, have you liked HubSpot on Facebook yet?

The Anatomy of an Effective Facebook Business Page

;o). But for those just getting accustomed to Facebook business pages and all they have to offer, the experience can seem daunting. To give you a good sense of the various elements of a Facebook page and how to use those elements effectively, let's dissect the anatomy of a Facebook business page. We'll use HubSpot's Facebook page as our subject. Twitter Directory and Search, Find Twitter Followers.