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As the technology leader at a small software company, you need to focus on people, products, processes, and technology as you bring your software to market, while doing your best to put out fires and minimize headaches. Growing Software is your guide to juggling the day-to-day challenges of running a software company while managing those long-term problems and making sure that your business continues to grow. With practical, hands-on advice, Growing Software will teach you how to build and lead an effective team, define and sell your products, work with everyone from customers to CEOs, and ensure high-quality results. Instead of learning by trial and error, you'll benefit from author Louis Testa's 20+ years of management experience. Testa combines big-picture advice, specific solutions, and real-life anecdotes to teach you how to:
For nearly four decades, video games have captured the imaginations and drawn the ire of people around the world. Actors play them. Rappers promote them.
Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts: O'Reilly - Safari Books OnlineContent Tabs Entire Site Advanced Search Free Trial Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.
With a Foreword by Michael Port, bestselling author of Book Yourself Solid Clients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the kind of relationship that leads to referrals, joint ventures, and sustainable business growth. “In this book—chock full of ideas at the intersection of marketing and psychology—Larina Kase shows you how to master the art of building relationships that drive new clients.” —David Meerman Scott, bestselling author of Real-Time Marketing & PR
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, Second Edition: O'Reilly - Safari Books OnlineWant a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way.
This book is aimed at anyone who is considering becoming an advertising creative, studying to become one, or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don't get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book will teach you the elusive skills that are essential to get a job, survive, thrive, and ultimately make it big in one of the most exciting industries on the planet. <p style="text-align:right;color:#A8A8A8"></p>