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Content is King in Social Media: What are the Royal Essentials? There’s a lot of talk about the importance of strong content for a successful social media strategy.

Content is King in Social Media: What are the Royal Essentials?

High-quality content should advance your target audience; it should provide relevant information on pressing topics, thoughtful advice, new angles on an ongoing discussion. Though while many examples of content include these aspects, not all of them end up ruling as king. There is a certain amount of unpredictability and luck in social media. A piece of content might pass unnoticed one day, while it goes viral a week later. Yet despite the unpredictable nature of social media, there are ingredients that can lead your content to the throne. Before we begin, it’s important to note the number of discussions that emphasize the “high-quality” of the content. 1) Targeted Content Keep in mind to whom you want to connect through your content and what purpose you wish to achieve. 2) Unique Content The creation of unique content relies on a balance between research and inspiration.

Heri Purnomo - Known for Digitalmarketing, Socialmedia, Socialmediamarketing on Wefollow. 3XSocial is Now CLOSED. Hotel expert urges industry to use social media better. SILVER SPRING, USA -- One of the leading social media trainers for Choice Hotels International has urged hoteliers to set up a social media presence and to keep abreast of the rapidly changing field.

Hotel expert urges industry to use social media better

For those without such a presence, Leon Thomas recommends that “at a minimum, they go to those areas and try to find what consumers and what guests are saying about your hotel. " Thomas, who lectures at the Choice University, reminded hoteliers, "They can improve their search engine optimization by using Facebook, Twitter and other social media areas as a marketing tool by using the proper links. " And, how do these links help? "Links on Facebook direct guests to your property's webpage, direct guests to a partner business in your area, help improve the search engine optimization of your hotel to make you easily found on the Internet. " As to how hoteliers can stay on top of the service: "I really suggest that hotels become involved in Four Square. Tools for Entrepreneurs.

10 Inspiring Non-Profits on Instagram. 1. @charitywater charity: water brings clean and safe drinking water to people in developing nations, and 100% of donations go to funding water projects. The @charitywater Instagram account shows stunning photos of the organization's efforts to improve the lives of others through clean water. Click here to view this gallery. Instagram has gained a big increase in popularity and exposure over the past few months, with the development of the Android app and, of course, Facebook's $1 billion acquisition of the company. You're likely finding more of your friends and colleagues using Instagram, but you might not have explored another corner of the photo sharing app: non-profits looking to expand their social reach. SEE ALSO: 10 Instagram Foodie Accounts to Make Your Mouth Water We found 10 non-profits that post particularly beautiful and inspiring images. Infograph / What Makes Someone Leave A Website? (infographic) 6 Types Of Blogposts That Will Get Your Retweets Through The Roof.

461 Flares Filament.io 461 Flares × This was always the most important question for me, when I started out blogging.

6 Types Of Blogposts That Will Get Your Retweets Through The Roof

It is something which took me quite a while to figure out and I am by no means at a stage where I have completely understood it. Yet, over the past months, I have seen a clear pattern here on the Buffer blog. Last week, we had a look at which Tweets get retweeted the most. So today, we will have a look at: Which Types Of Blogposts Get Retweeted The Most? Here are the 6 different typs of blogposts that have performed the best here on our blog. 1.) The first type of posts I have seen perform extraordinarily well here on the Buffer blog are actionable list posts.

If you and I see such a list post, we know that we can quickly browse through each of the Tips and see if there is anyone amongst them that could help us immediately. Here is an example post that did very well based on these factors: 5 Tips To Make Your Personal Twitter Account Stand Out 2.) 3.) 4.) 5.) Snsanalytics.