Eye-tracking studies: more than meets the eye. Imagine that you need a refresher on how to tie a tie.
So, you decide to type [how to tie a tie] into the Google search box. Which of these results would you choose? Where did your eyes go first when you saw the results page? Did they go directly to the title of the first result? Did you first check the terms in boldface to see if the results really talk about tying a tie? Finally, a Web-based PDF Viewer That Does Not Suck (Issuu)