TED | Talks | Larry Lessig: How creativity is being strangled by. YELLOW ARROW :: CAPITOL OF PUNK. Gin And The Cognitive Surplus. Radiohead Looks to Fans for Music Video Production - ReadWriteWe. Leave it to Radiohead, the pioneering alt-rock band that released its latest album last fall under a pay-what-you-want price scheme to a lot of fan fare (and some criticism of gimmickry), to push the envelope further. The band is now asking fans to create their first music video for the album in a contest utilizing online YouTube of animation (and Crunchies finalist) Aniboom. Radiohead is hardly the first act to call on fans to create a music video. In the past couple of years the Decemberists, Modest Mouse, Junior Boys, Willie Nelson, Bjork, Jonathon Coulton, and The Hold Steady, among others, have all held video contests. The Beastie Boys went a step further and relied solely on fan footage for an entire concert DVD. Even Madonna, known for lavishly expensive music videos, held a "Make My Video" contest with MTV for "True Blue" in 1986.
Until April 27th, anyone can submit a storyboard or clip to Aniboom detailing their idea for a Radiohead video. Check out the storyboard example below: Santogold - L.E.S. Artistes.