Brighter Planet: Easy Data Tracking to Reduce Your Eco-Impact - Brighter Planet is a venture backed financial service that uses an innovative web interface to help you track and reduce your carbon footprint.
Just like hybrid car owners obsess about the fluctuating MPG displays in their cars, Brighter Planet believes it will be compelling to show people visible progress online concerning their personal ecological impact. As people add or change information about their activities, and as they make purchases using the Brighter Planet credit card, they can track their progress in reducing their personal carbon footprint. The company gathers data and leverages social connections in some interesting ways.
It also aims to integrate itself with a wide variety of 3rd party services in the coming months. For every $1000 you spend with the Brighter Planet credit card, the company purchases 1 ton of CO2 offsets. Brighter Planet · Home · Fight global warming and build a clean. Inside the Vault.