This Is Your Brain On Boarding: How To Turn Visitors Into Users. Editor’s Note: Nir Eyal is a Lecturer in Marketing at the Stanford Graduate School of Business. He is the founder of two startups and blogs about the intersection of psychology, technology, and business at NirAndFar.com. Follow him on Twitter @nireyal. Before you can change the world, before your company can IPO, before getting millions of loyal users to wonder how they ever lived without your service, people need to on-board. Building the on-ramp to using your product is critical in every industry, but few more so than in the ADD world of web and mobile apps. Distractions are everywhere, vying for user mindshare and threatening to pull them off the road to using your products like the donut shops and strip clubs at a trucker’s rest stop. However, done correctly, the on-boarding process can be the first step in creating strong user habits. Pulling the Trigger The first step is bringing users in.
Instagram does a particularly good job of inception during their on-boarding. Gimme The Reward. Visualizing the Consumer Path. Indra // June 15, 2012 // Advertising, Digital, Public Relations, Social Media // Comments Off Couple of months ago I wrote about the challenges of measuring social media and the terrific new tools Google is developing, like Multi-Channel Funnels, to help marketers track a consumer’s path toward purchase. I kept thinking about that consumer path and what it looked like. Research tells us that on average consumers are using up to 10 sources to make a purchase decision. So I enlisted the help of the talented Kelly Day to make the image in my head something I could share. Here’s what we came up with for someone making a travel purchase - By following the dark orange signposts, we can see all the steps an integrated marketer needs to take to ensure that when a consumer is researching or thinking about a purchase, their brand is visible.
Here are some key things to think about: 1. 2. 3. 4. 5. 6. This visual is not exhaustive by any means. UX: Beyond a Beautiful UI | Technori. What do you think of when you hear the term “UX?” Do you think wireframes and software interface design? It’s true having designers to translate marketing requests into visual representations for your developers is a competitive advantage, but user experience design is more than just visual. A Systematic Approach to Empathy In order to truly be “UX” design, a solution should be based on a process that reveals what users really need. With research techniques like contextual interviews and user testing, designers validate and prioritize the user goals and tasks. “Empathy is my stock and trade,” says Joe Sokohl, a UX consultant in Richmond, VA.
“We are the people with the skills to bring empathy,” says Sokohl, “through training, focus, and attention.” UX to Define the Problem and the Market That empathy ultimately leads to a better definition of the core problem. So Avore advocated for an intense discovery phase, resulting in six months of research and high-level sketch prototypes. 4 Tips For Getting More Site Conversions. Getting people to your Web site is one thing. Getting them to do something while they’re there is another. And then, of course, getting them to do what you want them to do is another beast entirely. But, as a marketer, that’s your job; to get someone to your Web site in order to take a desired action. So is there any way to increase your chances at a conversion? Absolutely. If you’re finding that customers are landing on your site but are either leaving prematurely or are leaving without doing what you’d hoped they do, below are four conversion optimization tips to stop that from happening. 1.
Your Web site doesn’t sell a product or a service; it sells a customer benefit. It doesn’t matter if your business is set up to sell life insurance or overpriced toasters, realize that it’s not the item itself that your customer is paying for. And that’s what you have to promote. 2. You know what path you want someone to take when they land on your product pages. 3. 4. Placement matters. Mobile URLs vs. Single URLs: Making The Right Decision For Your Company. The Bing statement about mobile SEO last month, which followed Google’s announcement about the new smartphone crawler in December, has sparked some discussion, and given mobile SEO some time in the spotlight. The debate has been interesting, but all of it seems to focus a bit too much on the wrong question.
The search engines all emphatically instruct webmasters not to make decisions purely on the SEO implications, but to also consider the user experience. While I always take this suggestion with a very large and suspicious grain of salt, I do think it is important to consider the users who access the site….as well as the marketing managers who have to promote the mobile content and the developers who maintain the site, (and who will readily tell you that they almost always get the short end of the stick, whether you are talking about mobile design and development, or just about anything else … poor misunderstood souls!). What Do SEOs Want? What Do Users Want?
What Do Developers Want? Mobile Apps vs. the Mobile Web: "It Doesn't Matter to Consumers" The latest in its series of discussions about the future of the internet, the Pew Internet Project released a new report this morning that wades into the mobile “apps vs. web” debate. It’s positioned as a metaphor or surrogate for a larger argument about the battle of platforms and the internet’s future: It is in part a debate about the future of the personal computer vs. smaller, portable mobile devices.
It is also central to the debate about the environment in which people gather and share information. Pew asked a number of “big thinkers” to respond to two provocative opposing statements about the shape of the internet at the end of the decade, and indicate the one with which they most agreed. The following are the two opposing viewpoints: Apps dominate: In 2020, most people will prefer to use specific applications (apps) accessible by Internet connection to accomplish most online work, play, communication, and content creation. Eye tracking study reveals 12 website tactics. Eye tracking studies have revealed valuable information about how people read and interact with websites.
One study, Eyetrack III, published a summary of their eye tracking results for news sites. While this is just one eye tracking study focused on a particular type of site, I think there are instructive nuggets here for any informational website. In no particular order, here are 12 results I found particularly interesting. 1.Headlines draw eyes before pictures. This might be surprising for some people since the trend has been to add photos and graphics specifically to draw the eye. But the participants in this study looked at headlines, especially in the upper left of the page, before they looked at photos when they landed on a page. 2.
This means you should front-load your headlines with the most interesting and provocative words. 3. The implication is the same as before. 4. No nonsense. 5. Be careful with this one. 6. 7. 8. 9. This is another one you have to be wary of. 10. 11. 12. Gamification And UX: Where Users Win Or Lose. Advertisement The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Some play the same game over and over again — and occasionally, they even get out their 15-year-old Nintendo 64 to play some Zelda. Now, I am not a game designer. I actually don’t even play games that often. I am, though, very interested in finding out why a game can keep people occupied for a long period of time, often without their even noticing that they’ve been sitting in front of the screen for hours. (Image credit: Axel Pfaender) So, what do games have that we miss in UX and Web design? Using game theories in areas not otherwise associated with games is often referred to as gamification.
In this article, we’ll explore how and when to use gamification to improve the user experience of websites and apps, and also when not to use it. Table of Contents Definition Of A Game Sid Meier, creator of the Civilization series, once said that a game is “a series of interesting choices.”