Hasil Terburuk dari Sebuah Startup Bukanlah Kegagalan, Tetapi : Mediocrity. Editor’s note : Artikel ini ditulis oleh Dharmesh Shah, angel investor dari Boston, co founder dan CTO Hubspot, blogger di Onstartups.com. Saya adalah fans dari Drew Houston, founder Dropbox. Saya telah mengenalnya sejak lama sebelum ia memulai Dropbox. Saya merasa terhormat memanggilnya dengan “teman”. Saya akan meng-cancel rencana saya bersama istri saya jika Drew dan saya tengah berada di kota yang sama. Hanya beberapa orang yang saya perlakukan seperti itu. Untungnya, istri saya menyukai Dropbox dan menggunakannya setiap hari. Ada satu insight dan pelajaran besar yang saya ambil dari kisah Drew dan Dropbox. Hasil terburuk dari sebuah startup bukanlah kegagalan, tetapi : mediocrity Drew Houston awalnya bekerja untuk Bit9, sebuah perusahaan security komputer di Boston, perusahaan yang bagus.
Saya tahu bahwa Drew sangat smart – tetapi saya tidak melihat bukti yang cukup untuk melihat bahwa ia bisa menjadi entrepreneur hebat. Melanjutkan cerita ini.. Namun hal ini juga hal yang buruk. Apa Media Sosial yang Paling Bermanfaat untuk Usaha Kecil? | Indonesian Tech Startup Media. Saat ini beberapa operator sudah menawarkan paket yang kuotanya terbagi atas kuota lokal dan nasional. Sayangnya, cakupan wilayah kuota lokal biasanya cukup kecil sehingga pada saat keluar kota akan memakan kuota nasional. Hal tersebut membuat Smartfren mengeluarkan paket yang bernama Gokil Max. Paket baru ini memiliki keunggulan berupa kuota lokal yang besar, ditambah kuota nasional yang sesuai kebutuhan pelanggan, serta ekstra kuota malam yang sangat melimpah. Kuota ini bisa digunakan untuk semua jenis aplikasi dan tidak dikelompok-kelompokkan seperti hanya untuk Youtube atau Whatsapp saja.
Djoko Tata Ibrahim, Deputy CEO Smartfren mengatakan, “Smartfren Gokil Max memberikan pengalaman internet maksimal untuk generasi muda Indonesia. Pelanggan Smartfren bisa mendapatkan paket Gokil Max dalam bentuk voucher data, kartu perdana, maupun paket data yang tersedia di aplikasi MySmartfren. Cakupan wilayah untuk kuota lokal juga diklaim lebih banyak dari pesaing Smartfren. The mobile advertising divide: apps vs. the browser. What's next in mobile? Find out at MobileBeat, VentureBeat's 7th annual event on the future of mobile, on July 8-9 in San Francisco. Register now and save $400! Zach Kubin is the Director of Client Development at Onswipe. Media planners just love putting apps in their mobile ad buying plans. But are apps the right focus when it comes to mobile advertising?
Apps receive the lion’s share of attention because, on average, smartphone and tablet users spend more aggregate time with their apps versus their browser. When you dig deeper into the numbers, however, you find that the most popular in-app behaviors include activities like gaming, photo sharing, productivity and social networking. But when it comes to consuming news and information, touchscreen users clearly prefer the browser. So what does the browser-app divide mean for marketers? Creating Relevant Mobile Ad Experiences To drive relevance, it’s important to understand behaviors taking place in apps and the browser. The Time is Now. 7 digital marketing trends to watch in 2013. Predictions can be fascinating, but let's face it. No one I know is in possession of a working crystal ball, and digital marketing and technology move way too quickly and too erratically to do much more than keep us guessing (not that that isn't half the fun).
I'm an analyst, not a psychic. So rather than play the "what's next? " guessing game, let's instead focus on "what's important? " These are the areas I plan to keep a close eye on in 2013. Media convergence The blending of paid, owned, and earned media will continue and intensify in 2013, spawning new technological solutions and necessitating new skills, new workflow systems, and new partnerships. Native advertising Demand for broader skills and tighter workflows intensifies Looping back again to media convergence, the increasing overlap between paid, owned, and earned channels is creating a demand to bring in new skills and more closely integrate workflows within disciplines.
Real-time marketing and listening platforms. The best digital ads of 2012. The holidays are here again. What better way to celebrate 2012 than to take a look at the ads that broke through the clutter? Here is our pick of 10 ads that were not only innovative and eye-catching -- they also yielded great results for the agencies and brands involved. Mazda2 homepage takeover with synchronized units The creative team at JWT put plenty of zoom-zoom into this smart homepage takeover ad in which robotic arms deftly deconstruct and reassemble the entire page to showcase the new Mazda2, a newly reassembled vehicle with less weight and more zip. Developed with the brand's fun-to-drive spirit in mind, the takeover was created to promote the model's new slimmed-down design and slimmed-down pricing for the ad's audience.View demo Sensodyne "Repair and Protect" Working with creative agency Grey's concept, Clusta built and animated a rich takeover not typically used for toothpaste to promote the groundbreaking science behind Sensodyne "Repair and Protect" toothpaste.
Dannon VPAID. The 8 best social media campaigns of 2012. 2012 was a good year for social media. With more than 1 billion active monthly users on Facebook, more than 175 million tweets per day, more than 104 million visits per month to Pinterest, and more than 4 billion hours of video watched on YouTube each month, social media is exploding. Well, really, it has exploded. Why Your Brand Needs to Take a Supersonic Jump from Space. Mobile Ads: What Works and What Doesn't. When Freemium Fails. Marketing Is Dead - Bill Lee. Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Second, CEOs have lost all patience. Third, in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t work so well, it doesn’t make sense.
In fact, this last is a bit of a red herring, because traditional marketing isn’t really working anywhere. There’s a lot of speculation about what will replace this broken model — a sense that we’re only getting a few glimpses of the future of marketing on the margins. Restore community marketing. Companies should position their social media efforts to replicate as much as possible this community-oriented buying experience. Find your customer influencers. Help them build social capital. 100 social media statistics for 2012. We all love statistics, specially when they are about social media. I’ve made life so much easier by compiling all the statistics I could find over the past month or so in one handy bulleted article, including the following stats: Facebook, Facebook in business, Twitter, Twitter in business, LinkedIn, YouTube, Other (social networks), General social media stats, Mobile, QR codes and Facebook in Australia stats. Feel free to let me know if any of them are outdated or if I’ve missed any good ones.
Enjoy! Note: I’ve now posted another social media statistics article in September 2012 (with 216 stats!) Global social media statistics Facebook FB Business Twitter 40% of Twitter users don’t tweet, but instead use it to keep up to date55% access Twitter via mobileTwitter handles 1.6 billion queries per dayNearly 500,000 users are added each dayAbout 21% of Indonesians are on Twitter, making them the most Twitter-addicted nationJapan is the only country where Twitter is more popular than Facebook. YuMe Launches Interactive Mobile Video Ads. REDWOOD CITY, CA (via Skype Video) -- Seeking to capitalize on the rapid growth in mobile video, online video ad technology provider YuMe launched a new mobile video format this week dubbed YuMe Mobile Flip with brands Elizabeth Arden, GlaxoSmithKline and American Greetings rolling out campaigns, according to YuMe's Ed Haslam.
Beet.TV caught up with YuMe's Senior VP of Marketing for more details. The new ad format allows for interactivity in mobile video that takes advantage of the touch screen capabilities of mobile screens, he says. With the ad format, consumers can "flip" or "swipe" to watch more videos, locate a store, request a coupon or interact with the brand in other ways. "It's like a gesture control on a phone and [the ad] flips over with more interactive opportunities that use more video assets from the brand," Haslam tells Beet.TV in this video interview.
The format and the pricing will usually be integrated into an existing or broader campaign, Haslam explains. Daisy Whitney. The New York Times - Innovation Portfolio. Why Fans Share and How Brands Can Capitalize On It. Michael “MJ” Jaindl is chief client officer at Buddy Media, maker of the social-enterprise software of choice for eight of the top ten advertisers in the world. Visit Buddy Media’s blog for more on social marketing. At fMC 2012, Facebook’s first conference for marketers, Facebook global head of brand design Paul Adams presented one of the most important talks of the entire event.
In the session, “What People Share and Why,” Adams suggested that people are not necessarily predisposed to this behavior. “If you look at likes, comments and shares, there are a lot more likes and comments,” Adams said. Adams then outlined four main reasons why people share. Create Content That Makes People’s Lives Easier Brands need to understand why people talk. Rite Aid is one brand that has taken this to heart, knowing that it can provide its customers with a number of helpful hints for every day life. Build Relationships With Fans Think about how you develop a friendship with someone.
Craft an Identity 1. Facebook, The Perfect Startup. Nine Things You Should Know About Facebook's IPO. Facebook could be worth nearly $140 billion by today’s market close The social network priced its shares at $38 apiece, valuing the company at $104 billion. The average first-day “pop” for a technology company is 32 percent; if Facebook follows that trend, it’ll be worth $137 billion by day’s end. But there’s little about Facebook that’s average, including its public offering. This is the technology’s biggest initial public offering and history’s second-biggest IPO, period, and it will raise about $16 billion.
Statistics suggests that the first-day pop—if there is one—will be more modest than average. A lot of the smart money is getting out Early investors such as the venture capital firm Accel Partners are selling an unusually high number of shares. To justify its valuation, Facebook will need to annoy its users … … or do something besides advertising. The 5 All-Time Best Facebook Campaigns. In a dramatic bit of timing, GM announced it was pulling its $10 million in Facebook advertising mere days before the latter company’s IPO. The high-profile move drew a line under the already pronounced question mark around Facebook’s real value as a paid advertising platform. While some, including Ford, rushed to make the point that proclaiming Facebook ineffective is simply admitting that you’re doing it wrong, the fact is, there has been little to support the notion that paid advertising on Facebook is tied to real, bottom-line results.
What we do know though, is that Facebook has been a transformative creative force in advertising. And the creative story of Facebook hasn’t been told by paid ads. The best campaigns have represented brand spending--but in talent and in development and production, not in Facebook as a media buy. Here (in no particular order), the all-time top five Facebook marketing campaigns. The Truth About Facebook Advertising. My daughter Vivi was born on May 24, 2007, the same day Facebook CEO Mark Zuckerberg launched the ability for companies to build applications inside Facebook’s site.
Within days, I had conceived of my latest company, Buddy Media. And we have been helping advertisers succeed on Facebook, and the other major social networks, ever since. Today, close to 1,000 companies, including 8 of the world’s top 10 global brands, use our software to manage their social marketing programs. This has given me a front-row seat to the social marketing game, and with it, access to a large set of aggregate data about the state of Facebook advertising.
Our aggregate, quantifiable numbers, as well as knowledge of our brands' ad spend, show the speed at which brand advertisers are investing into Facebook. I assure you they’re not doing this in the face of significant doubt. In the first quarter of 2011, our technology managed 3 billion social ad impressions. 1) We’re in the first inning. Why? Truth, Lies & Facebook Advertising. Why "Freemium" Fails for Startups: 3 Business Lessons from the Band New Order.