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To understand just how big, we looked at data from the 40 billion+ monthly impressions served on over 10,000 mobile sites and apps that use the Opera mobile ad platform.
Editor’s note : Artikel ini ditulis oleh Dharmesh Shah, angel investor dari Boston, co founder dan CTO Hubspot, blogger di Onstartups.com.
Situs The Wall Street Journal baru-baru ini melakukan sebuah penelitian mengenai penggunaan media sosial oleh usaha kecil. Bekerjasama dengan Visage International, The Wall Street Journal melakukan survey terhadap 835 pemilik bisnis di Amerika Serikat pada awal Januari lalu.
Zach Kubin is the Director of Client Development at Onswipe . Media planners just love putting apps in their mobile ad buying plans.
Predictions can be fascinating, but let's face it. No one I know is in possession of a working crystal ball, and digital marketing and technology move way too quickly and too erratically to do much more than keep us guessing (not that that isn't half the fun). I'm an analyst, not a psychic.
The holidays are here again.
By SHIRA OVIDE And GREG BENSINGER
By SARAH E.
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.
We all love statistics, specially when they are about social media. I’ve made life so much easier by compiling all the statistics I could find over the past month or so in one handy bulleted article, including the following stats: Facebook, Facebook in business, Twitter, Twitter in business, LinkedIn, YouTube, Other (social networks), General social media stats, Mobile, QR codes and Facebook in Australia stats.
REDWOOD CITY, CA (via Skype Video) -- Seeking to capitalize on the rapid growth in mobile video, online video ad technology provider YuMe launched a new mobile video format this week dubbed YuMe Mobile Flip with brands Elizabeth Arden, GlaxoSmithKline and American Greetings rolling out campaigns, according to YuMe's Ed Haslam. Beet.TV caught up with YuMe's Senior VP of Marketing for more details. The new ad format allows for interactivity in mobile video that takes advantage of the touch screen capabilities of mobile screens, he says.
Michael “MJ” Jaindl is chief client officer at Buddy Media , maker of the social-enterprise software of choice for eight of the top ten advertisers in the world. Visit Buddy Media’s blog for more on social marketing. At fMC 2012, Facebook’s first conference for marketers, Facebook global head of brand design Paul Adams presented one of the most important talks of the entire event.
Facebook could be worth nearly $140 billion by today’s market close
In a dramatic bit of timing, GM announced it was pulling its $10 million in Facebook advertising mere days before the latter company’s IPO.